« Link Baiting Grad School from Andy Hagans | Main | Making Friends at Conferences »

Feb 7
How to Create Evangelists the Authentic Way

One of my core lessons for entrepreneurs that I chat with is that marketing cannot make a product that sucks suck less.

Did you get that?

Marketing is not a cure all.

If your product or service doesn't deliver a great experience, you need to spend your time on that problem before you do anything else. If you solve that issue, your marketing will be incredibly effective and powerful and, more importantly, people will spread the word! megaphone.jpg

Kathy Sierra recently wrote about how to create evangelists the authentic way:

How to Create Evangelists The Authentic Way

1) You have a product or service or cause that helps users learn and grow and kick ass at something.

2) You give users tools to help them evangelize.

3) You do not ever, ever, ever pay users for doing this.

It's that simple. And that hard.  


0 Comments/Trackbacks




submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Link Baiting Grad School from Andy Hagans | Main | Making Friends at Conferences »

Advertise

recent comments

    sponsored ads



    subscribe


    Prefer Email?
    Subscribe below-

    Enter your Email:


    Powered by FeedBlitz What's this?

    Current News

    Support This Blog

    blogroll


    My site was nominated for Best Marketing Blog!

    business social media

    Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

    BIZZlogos - Add your logo - free link to your site
    BIZZphotos - Add photos of your products and people
    BIZZprofiles - Submit your profile and build your online visibility
    BIZZspotlight - Spotlight your business with free links
    BIZZvideos - Videos about businesses, products and business people.
    BIZZbites - "Digg" for Business - Submit your articles and posts

    Know More Media - Sales / Marketing

    know more media network

    View Network Map

    Network Feed List (OPML)

    Know More Media Network
    Feed


    we support unitus

    PRWeb

    Influencer



    MarketingBlurb is a member of the Know More Media network of business related blogs.

    Here are some current headlines from some of our business publications:

    ProductivityGoal

    CallCenterScript

    AdHurl

    TheBizofKnowledge

    LandingTheDeal

    CustomersAreAlways

    HealthCareVox

    BrainBasedBusiness

    TheInsurancePolicy

    MarketingBlurb