Have you ever been making small talk at a party or networking event and when you ask what someone does they launch in a extremely technical description involving lots of specialized terms that mean nothing to you?
Do your eyes glaze over as fast as mine do?
At that moment, as a marketer they just lost the client. As a teacher the just lost the student.
Education and marketing have a lot to learn from each other as Kathy Sierra reminds us in a recent post. Her parting words are awesome:
"It Will Be a Great Day When Our Schools Get all the Brain Research the Marketers Have, and the Marketers Have to Hold a Bake Sale to Buy an fMRI."
These candidates will raise tens if not hundreds of millions of dollars over the course of their campaigns.
http://www.hl998.com.tw
Posted by: 花蓮民宿 | May 1, 2009 8:38 AM | Permalink to Comment