Have you ever been making small talk at a party or networking event and when you ask what someone does they launch in a extremely technical description involving lots of specialized terms that mean nothing to you?
Do your eyes glaze over as fast as mine do?
At that moment, as a marketer they just lost the client. As a teacher the just lost the student.
Education and marketing have a lot to learn from each other as Kathy Sierra reminds us in a recent post. Her parting words are awesome:
"It Will Be a Great Day When Our Schools Get all the Brain Research the Marketers Have, and the Marketers Have to Hold a Bake Sale to Buy an fMRI."
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