The Web Developer and Designer's Journal has a great article entitled Web 2.0 - Personal Branding Checklist. Personal branding is becoming more and more important in today's crowded online world and busy marketplace. Basically, your personal brand is the answer to the questions:
- Who are you?
- What do you do?
- Why should I care?
The article is one of the most lengthy and detailed I've seen on the subject, encompassing a 20 point checklist. (Personally, I'd move #20 to #1 but that's just me.)
The 20 points are:
- Know what you want
- Be able to articulate what you do
- Elevator pitch
- Be positive
- Have a blog / website / MySpace, or other online presence
- Business card
- Multiple e-mail addresses
- Phone
- Signature
- Logo
- Personal logo
- More than one resume
- Mentor
- Networking outlets / contacts
- Wardrobe style
- Multiple IM accounts
- Alias
- Mantra
- Speaking and PowerPoint template
- Passion
The article goes on to define and explain in detail each of these. Check it out.
good post. Personal Branding is so critical now, due to competitive threats and social networking
Posted by: Dan Schawbel | May 9, 2007 2:27 PM | Permalink to Comment