Mark Cuban just highlighted FanBoy culture and I thought I should point it out. Word-of-mouth aka buzz or community marketing is a popular subject in the marketing arena today. But it can have a dark side as Mark highlights by exploring the FanBoy concept.
The challenge for marketers everywhere is to determine the depth of any fanboy following, how to support it and what the implications are if you don't match their expectations. Gaming companies have Fanboy advisory groups, I don't know of any companies outside the gaming world, and certainly not outside the technology world that do.
Fans love great products. Fans hate it when the products they love underperform. Are you starting to feel the pressure yet?
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