MarketingBlurb: May 2007 Archives

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May31	Fred Thompson for President? Susan Gunelius May 31, 2007 Know More: Political Marketing 2008 presidential election, Fred Thompson, republican According to a post at Politico.com, Fred Thompson's advisers are claiming he will join the Republican run for the 2008 presidential election. Rumors have been circulating for some time now about Thompson's intentions, and it appears an announcement is imminent. Fred Thompson is already well-known throughout the country although it may not be for his political career. In fact, I would venture to guess that many people don't know his name nor do they know much about his nine-year stint in the U.S. Senate, but they probably know is face from television (most recently on Law & Order) or in one of the many movies he's been in including In the Line of Fire with Clint Eastwood and Cape Fear with Robert De Niro. His list of acting credits is long and can be seen at IMDb.com. In fact, that acting career may play a major role in his presidential marketing campaign. Of course, his time in Hollywood could also be used against him by his opponents. I can't wait to see the commercials! What do you think? Will Fred Thompson's acting career hurt him or help him in his bid for the presidency? Posted at 6:00 PM \| Permalink \| Comments
May31	Harry Potter Theme Park to Open in Orlando, Florida Susan Gunelius May 31, 2007 The marketing behemoth known as Harry Potter is reaching a climatic conclusion. Or is it? Today, Reuters reported that J.K. Rowling, the author of the hugely successful Harry Potter books and subsequent movies, approved a Harry Potter theme park to... Continue Reading Posted at 8:04 AM \| Permalink \| Comments
May30	Frivolous Lawsuits = Great PR Susan Gunelius May 30, 2007 Today on Advertising Industry NewsWire, Scott G. reported that CKE Restaurants (owners of Hardee's and Carl's Jr.) is suing Jack in the Box restaurants over a television commercial that they claim leads customers to believe their angus beef hamburgers come... Continue Reading Posted at 1:36 PM \| Permalink \| Comments
	The Power of the Internet for Ron Paul and the Presidential Election Susan Gunelius May 30, 2007 I received a great comment on my post yesterday about Ron Paul and the fallout from his positive performance at the recent Republican presidential debate. The commenter, Jeremy, mentioned that the social web will undoubtedly play a significant role in the... Continue Reading Posted at 8:18 AM \| Permalink \| Comments
May29	Let the Negative Presidential Ad Campaigns Begin Susan Gunelius May 29, 2007 With his recent victory in the Republican presidential debate (at least according to public opinion polls), it looks like Ron Paul will be the first target of negative public relations and ad campaigns from his opponents and more. The next... Continue Reading Posted at 2:42 PM \| Permalink \| Comments
May28	Top 10 Reasons PR Doesn't Work Susan Gunelius May 28, 2007 I read a great post on Guy Kawalski's blog today, which included a list of the top ten reasons public relations doesn't work. The list was created by Margie Zable Fisher, author of Practical P.R., and it provides an insightful view... Continue Reading Posted at 9:40 AM \| Permalink \| Comments
May26	Shame on You Dr. Martens and Saatchi and Saatchi London Susan Gunelius May 26, 2007 What were they thinking? This week's revelation of Dr. Martens' print ad campaign featuring digitally adjusted photos of deceased punk rock icons dressed as angels in heaven wearing Doc Martens shows how some companies and ad agencies can push the... Continue Reading Posted at 1:48 PM \| Permalink \| Comments
	Saks Fifth Avenue Shoe Department Gets Its Own Zip Code Susan Gunelius May 26, 2007 A new marketing strategy hits the streets of New York City with help from the U.S. Postal Service. Saks Fifth Avenue (NYSE: SKS) has announced that beginning in August 2007, the shoe department of its most famous retail location in... Continue Reading Posted at 11:25 AM \| Permalink \| Comments
May25	Will "Pirates of the Caribbean: At World's End" Bring in Big Bucks for Disney? Susan Gunelius May 25, 2007 The final chapter of the popular Disney pirate trilogy is coming to an end with the release of Pirates of the Caribbean: At World's End. E! Online reported that advanced ticket sales have already surpassed the opening weekends of Pirates... Continue Reading Posted at 8:12 PM \| Permalink \| Comments
	Top 5 Product Placements in Reality TV Susan Gunelius May 25, 2007 I've been on a product placement kick lately, so I thought it would be timely to share a list of my top five product placements on reality television. Earlier this month, I posted about product placement in reality television asking if... Continue Reading Posted at 8:34 AM \| Permalink \| Comments
May24	Is the Oprah Winfrey Brand in Jeopardy? Susan Gunelius May 24, 2007 The tabloids and entertainment magazines are scrambling to report about Vernon Winfrey's proposed tell-all book about his daughter, Oprah. Tell-all books are not a new thing, but when they're written by a celebrity and business mogel's father, the stakes get significantly higher. TV... Continue Reading Posted at 12:08 PM \| Permalink \| Comments
May23	Apple's Stock Hits Record High with iPhone Release Looming Susan Gunelius May 23, 2007 Blackfriar's Marketing blog posted a great article about the skyrocketing price of Apple shares as June and the launch of the iPhone get closer. It looks like Apple (Nasdaq:AAPL) passed $111 per share today, and there are no signs of it... Continue Reading Posted at 7:00 PM \| Permalink \| Comments
May22	Marketing Your Blog with Contests Susan Gunelius May 22, 2007 With more people starting blogs everyday, it can be hard for individuals with small business blogs or websites to generate traffic. A popular method to build awareness to a blog or website is through contests. I found a perfect example of... Continue Reading Posted at 5:36 PM \| Permalink \| Comments
	Apple iPhone is on the Way Susan Gunelius May 22, 2007 The Apple iPhone is scheduled to launch next month (see the great post on Engadget for more details on the Apple iPhone). The question is, will the Apple iPhone be as successful as Apple thinks it will? Will Apple gain... Continue Reading Posted at 2:33 PM \| Permalink \| Comments
May21	Top 10 Direct Mail Mistakes Susan Gunelius May 21, 2007 There are so many facets and nuances to creating an effective direct mail campaign. I thought I'd take a few minutes to provide a list of the top ten direct mail mistakes I frequently see in mailings I receive. Here... Continue Reading Posted at 7:25 PM \| Permalink \| Comments
May18	Take a Road Trip to St. Louis - We Won't Swear at You Susan Gunelius May 18, 2007 This week, AutoVantage, an automobile membership club from Connecticut, completed their annual survey of 2,500 drivers who commute in 25 major metropolitan areas to determine how the cities stacked up in terms of road rage. Based on the results, several... Continue Reading Posted at 2:12 PM \| Permalink \| Comments
May17	Is There Such a Thing as Too Much Market Segmentation Susan Gunelius May 17, 2007 During my career in marketing, I had the opportunity to work with many global and national organizations. In fact, several of those companies were some of the largest in the world. With size comes budget, and with budget comes too... Continue Reading Posted at 10:33 AM \| Permalink \| Comments
May16	Leave the Kids at Home When Filming Commercials – Please Susan Gunelius May 16, 2007 Nothing pains me more than watching a commercial for a local business and seeing the concept of the ad focus entirely on the owner’s children. Car dealership owners are frequently guilty of this marketing failure. I’m serious. When I saw... Continue Reading Posted at 10:10 AM \| Permalink \| Comments
May15	U.S. Department of Defense Blocks Access to MySpace, YouTube and More Susan Gunelius May 15, 2007 This week, the U.S. Department of Defense (DOD) announced they will block access to MySpace, YouTube and many other similar websites on all official department computers throughout the world. The DOD claims this action is necessary to boost network efficiency... Continue Reading Posted at 12:52 PM \| Permalink \| Comments
	The Ries Report Goes Live Susan Gunelius May 15, 2007 My favorite marketing book is The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Al Ries' daughter, Laura, writes a blog called Origin of Brands, and yesterday, she announced on her blog that the online marketing news report... Continue Reading Posted at 1:00 AM \| Permalink \| Comments
May14	Try a Safelist - The Newest Opt-In Email Marketing Susan Gunelius May 14, 2007 Sponsored ReviewEmail marketing can be an integral part of your marketing plan, but with concerns related to privacy and spam, successfully implementing an email marketing campaign can be an uphill battle. Safelists are the latest introduction to the realm of... Continue Reading Posted at 7:34 PM \| Permalink \| Comments
May12	No Price Competition Allowed for Wisconsin Gas Station Owner Susan Gunelius May 12, 2007 A key factor of many marketing promotions is price. Let's face it, price competition is one of the easiest ways to drive business. Not so for a Wisconsin gas station owner, Raj Bhandari. Mr. Bhandari has owned the Center City... Continue Reading Posted at 6:00 PM \| Permalink \| Comments
May11	ReferNow.com Offers Businesses a Creative Customer Loyalty Program Susan Gunelius May 11, 2007 Sponsored ReviewDo you think referrals are really the most effective way to get new customers? Please take this free survey to help ReferNow gather information about the way referrals are used in businesses. The results of the survey will be... Continue Reading Posted at 12:51 PM \| Permalink \| Comments
May10	What Do You Want to be When You Grow Up? Susan Gunelius May 10, 2007 I was reading Steve Rubel's Micro Persuasion blog earlier today and found an article that applies to not only marketers but everyone who struggled with the question (and may still struggle with it today), "What do I want to be... Continue Reading Posted at 5:41 PM \| Permalink \| Comments
May 9	American Marketing Association's Definition of Marketing - Is It Any Good? Susan Gunelius May 9, 2007 Today I've been thinking about the definition of marketing developed by the American Marketing Association's (AMA) Board of Directors in 2004. This definition replaced the longstanding definition that was in place since 1935. Their current definition of marketing reads:Marketing is... Continue Reading Posted at 6:09 PM \| Permalink \| Comments
May 8	Free Speech Doesn't Apply to Education Degrees Susan Gunelius May 8, 2007 Stacy Snyder was a twenty-something single mother of two young children trying to earn her degree in education from Millersville University in Pennsylvania. In her spare time, she maintained a MySpace page where one day, she made a critical mistake... Continue Reading Posted at 7:12 PM \| Permalink \| Comments
May 7	Poking Fun at Business and Marketing Terminology Susan Gunelius May 7, 2007 I stumbled upon Matthew Stibbe's BadLanguage blog today and read a very funny series of posts called the Devil's Marketing Dictionary Parts One, Two and Three, and I had to share it. In his posts, Matthew creates a satirical reference... Continue Reading Posted at 6:46 PM \| Permalink \| Comments
May 4	Is Product Placement in Reality TV Too In-Your-Face? Susan Gunelius May 4, 2007 Earlier this week, I wrote a post about product placement on The Amazing Race by Travelocity. A comment left by a MarketingBlurb.com visitor reminded me of the in-your-face product placement that seems to proliferate all reality television shows these days. ... Continue Reading Posted at 11:23 AM \| Permalink \| Comments
May 3	Don't Forget Your Disclaimers Susan Gunelius May 3, 2007 I turned on my computer this morning, and on the home page of Yahoo found an article about the most outrageous lawsuit of all time. A judge in Washington DC, Roy Pearson, is suing a dry cleaning business because they lost... Continue Reading Posted at 12:34 PM \| Permalink \| Comments
May 2	The Amazing Race and Travelocity: A Perfect Match Susan Gunelius May 2, 2007 I'm addicted to The Amazing Race on CBS. There, I've said it. That's the first step to admitting you have a problem, right? I cannot miss this show, and that's exactly what advertisers like Travelocity are betting on when they... Continue Reading Posted at 1:13 PM \| Permalink \| Comments
	Feeling the Love for Green with the 2008 Ford Escape Hybrid Susan Gunelius May 2, 2007 For buyers in the market for an environmentally friendly car, Ford has launched a great new marketing campaign for their 2008 Ford Escape Hybrid, which they are promoting as the most fuel efficient car on the planet. Continue Reading Posted at 7:42 AM \| Permalink \| Comments
May 1	New York City Businesses Benefit from Spider-Man 3 Susan Gunelius May 1, 2007 Spider-Man 3, the final installment of Sony Pictures' blockbuster Spider-Man movie franchise will be released this week, and marketing efforts like Spider-Man Week in New York City have already launched. Continue Reading Posted at 1:10 PM \| Permalink \| Comments
	A New Voice for MarketingBlurb.com Susan Gunelius May 1, 2007 My name is Susan Gunelius, and I'm pleased to be the new author for MarketingBlurb. I grew up in New Jersey and attended Fairfield University earning a degree in marketing with an English minor. My marketing career spans over a... Continue Reading Posted at 11:46 AM \| Permalink \| Comments

« April 2007 | Main | June 2007 »

May31	Fred Thompson for President? Susan Gunelius May 31, 2007 Know More: Political Marketing 2008 presidential election, Fred Thompson, republican According to a post at Politico.com, Fred Thompson's advisers are claiming he will join the Republican run for the 2008 presidential election. Rumors have been circulating for some time now about Thompson's intentions, and it appears an announcement is imminent. Fred Thompson is already well-known throughout the country although it may not be for his political career. In fact, I would venture to guess that many people don't know his name nor do they know much about his nine-year stint in the U.S. Senate, but they probably know is face from television (most recently on Law & Order) or in one of the many movies he's been in including In the Line of Fire with Clint Eastwood and Cape Fear with Robert De Niro. His list of acting credits is long and can be seen at IMDb.com. In fact, that acting career may play a major role in his presidential marketing campaign. Of course, his time in Hollywood could also be used against him by his opponents. I can't wait to see the commercials! What do you think? Will Fred Thompson's acting career hurt him or help him in his bid for the presidency? Posted at 6:00 PM \| Permalink \| Comments
May31	Harry Potter Theme Park to Open in Orlando, Florida Susan Gunelius May 31, 2007 The marketing behemoth known as Harry Potter is reaching a climatic conclusion. Or is it? Today, Reuters reported that J.K. Rowling, the author of the hugely successful Harry Potter books and subsequent movies, approved a Harry Potter theme park to... Continue Reading Posted at 8:04 AM \| Permalink \| Comments
May30	Frivolous Lawsuits = Great PR Susan Gunelius May 30, 2007 Today on Advertising Industry NewsWire, Scott G. reported that CKE Restaurants (owners of Hardee's and Carl's Jr.) is suing Jack in the Box restaurants over a television commercial that they claim leads customers to believe their angus beef hamburgers come... Continue Reading Posted at 1:36 PM \| Permalink \| Comments
	The Power of the Internet for Ron Paul and the Presidential Election Susan Gunelius May 30, 2007 I received a great comment on my post yesterday about Ron Paul and the fallout from his positive performance at the recent Republican presidential debate. The commenter, Jeremy, mentioned that the social web will undoubtedly play a significant role in the... Continue Reading Posted at 8:18 AM \| Permalink \| Comments
May29	Let the Negative Presidential Ad Campaigns Begin Susan Gunelius May 29, 2007 With his recent victory in the Republican presidential debate (at least according to public opinion polls), it looks like Ron Paul will be the first target of negative public relations and ad campaigns from his opponents and more. The next... Continue Reading Posted at 2:42 PM \| Permalink \| Comments
May28	Top 10 Reasons PR Doesn't Work Susan Gunelius May 28, 2007 I read a great post on Guy Kawalski's blog today, which included a list of the top ten reasons public relations doesn't work. The list was created by Margie Zable Fisher, author of Practical P.R., and it provides an insightful view... Continue Reading Posted at 9:40 AM \| Permalink \| Comments
May26	Shame on You Dr. Martens and Saatchi and Saatchi London Susan Gunelius May 26, 2007 What were they thinking? This week's revelation of Dr. Martens' print ad campaign featuring digitally adjusted photos of deceased punk rock icons dressed as angels in heaven wearing Doc Martens shows how some companies and ad agencies can push the... Continue Reading Posted at 1:48 PM \| Permalink \| Comments
	Saks Fifth Avenue Shoe Department Gets Its Own Zip Code Susan Gunelius May 26, 2007 A new marketing strategy hits the streets of New York City with help from the U.S. Postal Service. Saks Fifth Avenue (NYSE: SKS) has announced that beginning in August 2007, the shoe department of its most famous retail location in... Continue Reading Posted at 11:25 AM \| Permalink \| Comments
May25	Will "Pirates of the Caribbean: At World's End" Bring in Big Bucks for Disney? Susan Gunelius May 25, 2007 The final chapter of the popular Disney pirate trilogy is coming to an end with the release of Pirates of the Caribbean: At World's End. E! Online reported that advanced ticket sales have already surpassed the opening weekends of Pirates... Continue Reading Posted at 8:12 PM \| Permalink \| Comments
	Top 5 Product Placements in Reality TV Susan Gunelius May 25, 2007 I've been on a product placement kick lately, so I thought it would be timely to share a list of my top five product placements on reality television. Earlier this month, I posted about product placement in reality television asking if... Continue Reading Posted at 8:34 AM \| Permalink \| Comments
May24	Is the Oprah Winfrey Brand in Jeopardy? Susan Gunelius May 24, 2007 The tabloids and entertainment magazines are scrambling to report about Vernon Winfrey's proposed tell-all book about his daughter, Oprah. Tell-all books are not a new thing, but when they're written by a celebrity and business mogel's father, the stakes get significantly higher. TV... Continue Reading Posted at 12:08 PM \| Permalink \| Comments
May23	Apple's Stock Hits Record High with iPhone Release Looming Susan Gunelius May 23, 2007 Blackfriar's Marketing blog posted a great article about the skyrocketing price of Apple shares as June and the launch of the iPhone get closer. It looks like Apple (Nasdaq:AAPL) passed $111 per share today, and there are no signs of it... Continue Reading Posted at 7:00 PM \| Permalink \| Comments
May22	Marketing Your Blog with Contests Susan Gunelius May 22, 2007 With more people starting blogs everyday, it can be hard for individuals with small business blogs or websites to generate traffic. A popular method to build awareness to a blog or website is through contests. I found a perfect example of... Continue Reading Posted at 5:36 PM \| Permalink \| Comments
	Apple iPhone is on the Way Susan Gunelius May 22, 2007 The Apple iPhone is scheduled to launch next month (see the great post on Engadget for more details on the Apple iPhone). The question is, will the Apple iPhone be as successful as Apple thinks it will? Will Apple gain... Continue Reading Posted at 2:33 PM \| Permalink \| Comments
May21	Top 10 Direct Mail Mistakes Susan Gunelius May 21, 2007 There are so many facets and nuances to creating an effective direct mail campaign. I thought I'd take a few minutes to provide a list of the top ten direct mail mistakes I frequently see in mailings I receive. Here... Continue Reading Posted at 7:25 PM \| Permalink \| Comments
May18	Take a Road Trip to St. Louis - We Won't Swear at You Susan Gunelius May 18, 2007 This week, AutoVantage, an automobile membership club from Connecticut, completed their annual survey of 2,500 drivers who commute in 25 major metropolitan areas to determine how the cities stacked up in terms of road rage. Based on the results, several... Continue Reading Posted at 2:12 PM \| Permalink \| Comments
May17	Is There Such a Thing as Too Much Market Segmentation Susan Gunelius May 17, 2007 During my career in marketing, I had the opportunity to work with many global and national organizations. In fact, several of those companies were some of the largest in the world. With size comes budget, and with budget comes too... Continue Reading Posted at 10:33 AM \| Permalink \| Comments
May16	Leave the Kids at Home When Filming Commercials – Please Susan Gunelius May 16, 2007 Nothing pains me more than watching a commercial for a local business and seeing the concept of the ad focus entirely on the owner’s children. Car dealership owners are frequently guilty of this marketing failure. I’m serious. When I saw... Continue Reading Posted at 10:10 AM \| Permalink \| Comments
May15	U.S. Department of Defense Blocks Access to MySpace, YouTube and More Susan Gunelius May 15, 2007 This week, the U.S. Department of Defense (DOD) announced they will block access to MySpace, YouTube and many other similar websites on all official department computers throughout the world. The DOD claims this action is necessary to boost network efficiency... Continue Reading Posted at 12:52 PM \| Permalink \| Comments
	The Ries Report Goes Live Susan Gunelius May 15, 2007 My favorite marketing book is The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Al Ries' daughter, Laura, writes a blog called Origin of Brands, and yesterday, she announced on her blog that the online marketing news report... Continue Reading Posted at 1:00 AM \| Permalink \| Comments
May14	Try a Safelist - The Newest Opt-In Email Marketing Susan Gunelius May 14, 2007 Sponsored ReviewEmail marketing can be an integral part of your marketing plan, but with concerns related to privacy and spam, successfully implementing an email marketing campaign can be an uphill battle. Safelists are the latest introduction to the realm of... Continue Reading Posted at 7:34 PM \| Permalink \| Comments
May12	No Price Competition Allowed for Wisconsin Gas Station Owner Susan Gunelius May 12, 2007 A key factor of many marketing promotions is price. Let's face it, price competition is one of the easiest ways to drive business. Not so for a Wisconsin gas station owner, Raj Bhandari. Mr. Bhandari has owned the Center City... Continue Reading Posted at 6:00 PM \| Permalink \| Comments
May11	ReferNow.com Offers Businesses a Creative Customer Loyalty Program Susan Gunelius May 11, 2007 Sponsored ReviewDo you think referrals are really the most effective way to get new customers? Please take this free survey to help ReferNow gather information about the way referrals are used in businesses. The results of the survey will be... Continue Reading Posted at 12:51 PM \| Permalink \| Comments
May10	What Do You Want to be When You Grow Up? Susan Gunelius May 10, 2007 I was reading Steve Rubel's Micro Persuasion blog earlier today and found an article that applies to not only marketers but everyone who struggled with the question (and may still struggle with it today), "What do I want to be... Continue Reading Posted at 5:41 PM \| Permalink \| Comments
May 9	American Marketing Association's Definition of Marketing - Is It Any Good? Susan Gunelius May 9, 2007 Today I've been thinking about the definition of marketing developed by the American Marketing Association's (AMA) Board of Directors in 2004. This definition replaced the longstanding definition that was in place since 1935. Their current definition of marketing reads:Marketing is... Continue Reading Posted at 6:09 PM \| Permalink \| Comments
May 8	Free Speech Doesn't Apply to Education Degrees Susan Gunelius May 8, 2007 Stacy Snyder was a twenty-something single mother of two young children trying to earn her degree in education from Millersville University in Pennsylvania. In her spare time, she maintained a MySpace page where one day, she made a critical mistake... Continue Reading Posted at 7:12 PM \| Permalink \| Comments
May 7	Poking Fun at Business and Marketing Terminology Susan Gunelius May 7, 2007 I stumbled upon Matthew Stibbe's BadLanguage blog today and read a very funny series of posts called the Devil's Marketing Dictionary Parts One, Two and Three, and I had to share it. In his posts, Matthew creates a satirical reference... Continue Reading Posted at 6:46 PM \| Permalink \| Comments
May 4	Is Product Placement in Reality TV Too In-Your-Face? Susan Gunelius May 4, 2007 Earlier this week, I wrote a post about product placement on The Amazing Race by Travelocity. A comment left by a MarketingBlurb.com visitor reminded me of the in-your-face product placement that seems to proliferate all reality television shows these days. ... Continue Reading Posted at 11:23 AM \| Permalink \| Comments
May 3	Don't Forget Your Disclaimers Susan Gunelius May 3, 2007 I turned on my computer this morning, and on the home page of Yahoo found an article about the most outrageous lawsuit of all time. A judge in Washington DC, Roy Pearson, is suing a dry cleaning business because they lost... Continue Reading Posted at 12:34 PM \| Permalink \| Comments
May 2	The Amazing Race and Travelocity: A Perfect Match Susan Gunelius May 2, 2007 I'm addicted to The Amazing Race on CBS. There, I've said it. That's the first step to admitting you have a problem, right? I cannot miss this show, and that's exactly what advertisers like Travelocity are betting on when they... Continue Reading Posted at 1:13 PM \| Permalink \| Comments
	Feeling the Love for Green with the 2008 Ford Escape Hybrid Susan Gunelius May 2, 2007 For buyers in the market for an environmentally friendly car, Ford has launched a great new marketing campaign for their 2008 Ford Escape Hybrid, which they are promoting as the most fuel efficient car on the planet. Continue Reading Posted at 7:42 AM \| Permalink \| Comments
May 1	New York City Businesses Benefit from Spider-Man 3 Susan Gunelius May 1, 2007 Spider-Man 3, the final installment of Sony Pictures' blockbuster Spider-Man movie franchise will be released this week, and marketing efforts like Spider-Man Week in New York City have already launched. Continue Reading Posted at 1:10 PM \| Permalink \| Comments
	A New Voice for MarketingBlurb.com Susan Gunelius May 1, 2007 My name is Susan Gunelius, and I'm pleased to be the new author for MarketingBlurb. I grew up in New Jersey and attended Fairfield University earning a degree in marketing with an English minor. My marketing career spans over a... Continue Reading Posted at 11:46 AM \| Permalink \| Comments

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