Coinciding with the release of Spider-Man 3, Sony Pictures is hosting Spider-Man Week in New York City from Monday, April 30th through Sunday, May 6th. Thirty-three New York City businesses are scheduled to be part of the extravaganza providing special discounts and promotions to guests. With such a widespread campaign, Spider-Man 3 will undoubtedly create quite a buzz throughout the city Spiderman calls home. It's a great marketing program!
Visit the Sony Pictures Spider-Man Week in New York City website, and you'll be amazed by the variety of events being held this week to tie-in with the Spider-Man 3 film release. Here are some of the most unusual promotions:
Scale Like Spidey at Chelsea Piers: You can climb a 30-foot rock wall just like Spiderman.
Work out Like a Superhero at Crunch: You can take part in Spiderman themed work-out challenges.
Web Swinging with Your Sweetheart at Trapeze School New York: You and your partner can fly through the sky like Spiderman and Mary Jane.
More Mary Jane Madness: Who Says Blondes Have More Fun? at Supercuts: You can visit any Supercuts location in New York City and get a special Spidey surprise. What could it be?
In addition to the unique events happening during Spider-Man Week in New York City, several museums and other New York City organizations will host special spider-related exhibits including the American Museum of Natural History, the Bronx Zoo, the Central Park Zoo, the New York Botanical Garden and more. Each of the businesses that participates in the event will get a great deal of exposure for their marketing efforts related to Spider-Man Week in New York City.
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» Spiderman 3 Featured In India Based Life Insurance Company Ad Campaign from TheInsurancePolicy
As many fans are more than aware of Spiderman 3 is set to release in the U.S. on May 4th. There is much anticipation and hype surrounding the opening weekend that has not gone unnoticed by numerous brands in the... [Read More]
Tracked on: May 2, 2007 12:29 PM | Permalink to Trackback