I stumbled upon Matthew Stibbe's BadLanguage blog today and read a very funny series of posts called the Devil's Marketing Dictionary Parts One, Two and Three, and I had to share it. In his posts, Matthew creates a satirical reference guide to define the words he hears in business each day. The first two posts focus primarily on marketing terms while the third focuses on project management terms.
I laughed out loud when I read a few of Matthew's definitions for words and phrases that have been known to make me cringe. For example, his definition of return on investment as, "an imaginary number that is equal to or greater than the cost of purchasing a solution" is spot on, and his definition of survey as, "a series of carefully crafted questions that generates the answers the PR company had in mind when they pitched the idea to their client" is so true. 
If you need a good laugh, take a moment to read Matthew's Devil's Marketing Dictionary. I'm sure there will be some definitions on his list that any marketer can relate to. Can you think of any other words and definitions for the Devil's Marketing Dictionary? Here is my contribution: organic growth - the result of harrassing current customers to death with direct mail and telemarketing campaigns until they surrender thereby providing the company the opportunity to bleed them dry.
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