The final chapter of the popular Disney pirate trilogy is coming to an end with the release of Pirates of the Caribbean: At World's End. E! Online reported that advanced ticket sales have already surpassed the opening weekends of Pirates of the Caribbean: Dead Man's Chest and Spider-Man 3, and the movie is poised to break countless sales records. In fact, TradingMarkets.com reported that Disney (NYSE: DIS) has already made $58 million in its first two days of pre-weekend release. It seems that people are lining up to see how the story of Captain Jack Sparrow (played by Johnny Depp), Will Turner (played by Orlando Bloom), Elizabeth Swann (played by Keira Knightley) and Captain Barbosa (played by Geoffery Rush) will end. The movie is set to be a blockbuster with full release to 102 markets scheduled for today.
Of course, Disney is marketing the last (so we're told) of their incredibly successful pirate movies in every way you can imagine. Advertising is everywhere and merchandise is available for every age and interest. Disney has product tie-in campaigns with a variety of companies including Coke, Kellogg's, Volvo, Best Buy, Circuit City, Verizon Wireless and more as well as contests and sweepstakes galore. Pirates of the Caribbean: At World's End had a budget of $300 million. With all this marketing and high ticket sales, it looks like Disney will profit nicely from this film. Shares already rose by $0.19 today.
For a great review of Pirates of the Caribbean: At World's End, visit Cinematical.com.
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