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Jun30
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Know More:
Product Marketing 100 Most Powerful Women, advertising, Apple, brand, branding, Christy Hefner, Forbes, Hugh Hefner, iPhone, iPlayboy, marketing, Playboy, Playboy Club, The Girls Next Door
As if there wasn't already enough hype around the launch of Apple's iPhone, now Playboy is upping the ante with the introduction of iPlayboy. In a press release dated June 28, 2007, Playboy says: "Playboy.com is celebrating the glorious gadget with the launch of 'iPlayboy,' a collection of multimedia features guaranteed to turn up the heat on that cool, new phone. iPhone owners may visit Playboy.com to download a free set of twelve sexy non-nude Playmate wallpapers, a separate photo album with twelve additional Playmate photos, a complete 1-hour episode of Playboy Radio's 'The Playmate Hour' (SIRIUS Satellite Radio # 198) with hosts Miriam Gonzalez (Miss March '01) and Pilar Lastra (Miss August '04) and a Playboy.com Cyber Girl video, all customized for the Apple iPhone. It's the next best thing to having Playmates on speed dial."
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Jun29
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Gone are the days of spending hundreds of dollars on a new pair of prescription glasses or sunglasses. Today, a friend of mine turned me onto a website called Zenni Optical (http://zennioptical.com) where you can get complete, quality prescription lenses...
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Jun28
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Since its inception, JetBlue (NASDAQ: JBLU) has successfully differentiated its company by offering unique inflight services. Seatback live in-flight television, better complimentary snacks and roomier seating where passengers don't need a can opener to extract their legs from window or aisle...
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Jun27
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I've been wondering this for awhile now. Why over the course of the last year or so have so many companies created television advertisements featuring Bigfoot?I watched TV for about an hour last night and saw commercials from Jack Link's...
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Jun26
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Business.com is up for sale, and the pricetag is rumored to reach $400 million. In case you're not familiar Business.com, it's a web directory based on business topics. Users can search for business related information with results coming primarily from...
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Jun25
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General Motors (NYSE: GM) has released an ad campaign for OnStar teeming with celebrity appearances and using the clever tagline, "Get the OnStar treatment; no matter who you are." The ads (which can be seen by following the link above) show...
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Market research through formal surveys and focus group sessions can be extremely expensive, but thanks to the internet, online surveys provide a cost effective alternative to help you collect quantitative results. Naturally, you'll need to review your results with the...
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Jun24
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The Apple iPhone release is just 5 days away and a post on MacRumors gives us a sneak peak at some of the accessories that will tie in to the iPhone, which were leaked on Flickr yesterday. The photos show three...
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Jun23
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It seems like the marketing team behind every product is looking for ways to appear more health-conscious. Rather than tinkering with their tried-and-true product formulations, marketers are looking for brand extension opportunities. Lipton is jumping on the bandwagon with Lipton...
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Jun22
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I'm all for expanding your distribution channels, but Johnson & Johnson's (NYSE: JNJ) new fundraiser strategy just doesn't seem appropriate to me. Earlier this week J&J announced it will launch a new promotion this month enabling fundraising groups to sell...
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Jun21
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With unique advertising placement opportunities popping up everywhere in recent years (e.g., on personal cars, shopping carts, etc.), it's not surprising Grabb-It is finally landing some huge deals for it's innovative shopping bag holder/advertisement. The Grabb-It handle has been tested...
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Jun20
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During a time when environmentally-friendly products are the rage (as they should be), most companies are trying to find ways to make their business and products greener. Cell phones are the latest product to join the green club with HiTech...
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Jun19
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Google (NASDAQ: GOOG) has been under fire for its near omnipotency for some time now. Recently, Google received the worst possible rating from a study by Privacy International which researched the privacy practices of several of the top internet sites...
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Jun18
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Sponsored ReviewThroughout my career, selecting, designing and ordering promotional products always fell within my or my team's role. I've worked with so many promotional products companies that they start to look the same after awhile. In my opinion, service is...
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Wait longer than 30 minutes and get free Detroit Tigers tickets.Believe it or not, that's a real promotion at a hospital in Detroit, Michigan. In fact, hospital emergency rooms across the country are getting into the promotions game to help...
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Jun15
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The Lester Glenn Auto Group in Toms River, New Jersey is advertising a new promotion called The Paris in Jail Sale. According to TMZ, as long as Paris Hilton is in jail, customers at The Lester Glenn Auto Group will...
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Long ago (at least when I was a kid in the 1970s), sugary cereals were a staple part of most kids' breakfast menus. Remember, "Silly rabbit, Trix are for kids"? Those were the days. Our parents just slapped a box...
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Jun14
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Last month, Dell (NASDAQ: DELL) announced it would implement a new marketing strategy beginning in June in an attempt to boost their sagging market share. The plan is to shift from an exclusively direct marketing paradigm to incorporate a retail...
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Jun13
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Nearly everytime we speak, we're doing some form of personal marketing. Have you ever thought about the part your American accent plays in your personal marketing and communications? It's true that people in different parts of the United States speak...
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Jun12
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Fantastic Four: Rise of the Silver Surfer opens on Friday, June 15, 2007. That's perfect timing for Father's Day. What better way could there be to do a little personal marketing and boost your shares with Dad then to take...
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Jun11
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On June 5th, Ask.com released a new commercial featuring a man singing "I found what I was looking for" with a theatrical presentation of women and swords behind him. If you haven't seen the commercial yet, and you're wondering what in...
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Jun10
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Earlier this week, Adland published one of the funniest marketing-related posts I've seen in quite some time. It's all about the Advanced Marketing Institute's Emotional Marketing Value Headline Analyzer. Supposedly, you simply type your headline into the space on their site,...
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Jun 9
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It's almost Father's Day, what better way for gas grill companies to prepare than to segment the fathers of the world by their gas grill personality type? No need to spend any marketing dollars on extensive research and segmentation analysis. ...
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Jun 8
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According to David Meyer at Silicon.com, mass emails may be back for those who can afford it. Many of the largest internet service providers in the country (Comcast, Cox Communications, Time Warner Cable's Road Runner, AOL, Yahoo! and Verizon) have signed up with...
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Jun 7
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Walt Disney Studios (NYSE: DIS) announced today via a press release that the company has entered into an exclusive multi-year first look deal with Stan Lee (the creator of Spider-Man, X-Men, The Incredible Hulk, Daredevil, The Fantastic Four, Ironman and more) and...
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Jun 6
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At the Intel Computex computer trade show yesterday, Asus chairman Jonney Shih announced their new 3ePC. What's new and different about this laptop? It will only cost $189. What's the catch. Apparently, there isn't one.Supposedly, the laptop will function like...
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Jun 5
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The 33rd annual G8 Summit is being held in Heiligendamm, Germany from June 6-8, 2007. The G8 is made up of eight of the world's wealthiest countries representing approximately 65% of the world's economic output and 14% of the population. According...
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Jun 4
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Okay, I exaggerated a bit in my title, but the argument could be made that table saw manufacturers are omitting the inclusion of what should be a standard safety feature. There is a great post on the SawStop at Gizmodo...
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Just as the Orlando Magic was gearing up for an onslaught of positive publicity related to their recent coaching coup, the court was pulled out from under them. Billy Donovan, the ultra-popular, ultra-winning former coach of the University of Florida...
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Jun 3
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In the footsteps of the United States' creation of a national do not call registry, Australia has just launched their own defense to intrusive telemarketing calls. Australia's do not call registry came in response to a public outcry (just like...
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Jun 1
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Online social networking is booming. No one seems to be safe from the tentacles of the online community. Now, even earth-loving, free-spirited Grateful Dead fans (Deadheads) are joining the pack with the launch of a new version of Dead.net. Earlier...
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