On June 5th, Ask.com released a new commercial featuring a man singing "I found what I was looking for" with a theatrical presentation of women and swords behind him. If you haven't seen the commercial yet, and you're wondering what in the world the relevance of the song, women and swords could be, it's simple. Ask.com is telling consumers they can find whatever they're looking for when they use the Ask.com search engine, no matter how unusual their search requests might be. Even someone looking for "chicks with swords" will find good results when they use Ask.com!
I definitely prefer this ad campaign over Ask.com's previous "The Algorithm" campaign (see commercials here and here). It's reminiscent of commercials for Yellow Pages (I think that was the company, maybe it was eBay) from several years ago. What do you think?
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