General Motors (NYSE: GM) has released an ad campaign for OnStar teeming with celebrity appearances and using the clever tagline, "Get the OnStar treatment; no matter who you are." The ads (which can be seen by following the link above) show a mixture of famous faces and average people using OnStar in their GM vehicles. 
It's a creative campaign that will undoubtedly be successful thanks to the help of a diverse group of celebrities who should appeal to a wide variety of consumers, including:
The ads focus on several key components of OnStar:
- Remote door unlock
- Vehicle diagnostics
- Hands-free calling
- Turn-by-turn navigation
- Stolen vehicle location assistance
What do you think? Do these OnStar ads show a good use of celebrity endorsements?
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