
At the Intel Computex computer trade show yesterday, Asus chairman Jonney Shih announced their new 3ePC.
What's new and different about this laptop? It will only cost $189.
What's the catch. Apparently, there isn't one.![]()
Supposedly, the laptop will function like any other laptop with 512 MB of RAM and running "an office suite that's compatible with Microsoft Office." Asus is being secretive about their design choices that help keep the cost of the new laptop so low except for revealing that it uses a flash-based hard disk. Asus will launch a second low-priced laptop at $299 as well.
I'm not a computer expert, but several reviews I've read have given the Asus 3ePC a cautionary thumbs up. Visitors at Real Tech News today seemed positive about the marketing opportunities for the 3ePC. The $189 laptop will be offered worldwide and should provide the features and functionality that many computer users would be satisfied with.
There is a huge market potential for a laptop that costs under $189 even if all it could do is provide Internet and email access. I haven't seen any research on this type of market, but I have to assume there are many, many people around the world who would love to have a computer simply to access the Internet and use email, but computers have been cost prohibitive for their budgets. Then, add on the number of people who would buy a $189 laptop as a convenience item. If the laptop offers more features (which it may), the market could get considerably larger. We could be on the verge of a very exciting time for computer marketing as a whole. According to a posting on Engadget, a version for English speaking countries could be available as early as August.
I think the marketing opportunities for a $189 laptop are vast. Let's wait and see what happens when the 3ePC and it's $299 counterpart reach the market. What do you think about the market opportunities for this type of product?







Susan, I think someone misread the 7 and thought it was 1.
lol
Posted by: Anonymous | June 7, 2007 2:17 AM | Permalink to Comment