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Jun 6
Is a $189 Laptop on the Way

At the Intel Computex computer trade show yesterday, Asus chairman Jonney Shih announced their new 3ePC. 

What's new and different about this laptop?  It will only cost $189. 

What's the catch.  Apparently, there isn't one.Asus%203ePC%20laptop.jpg

Supposedly, the laptop will function like any other laptop with 512 MB of RAM and running "an office suite that's compatible with Microsoft Office."   Asus is being secretive about their design choices that help keep the cost of the new laptop so low except for revealing that it uses a flash-based hard disk.  Asus will launch a second low-priced laptop at $299 as well.

I'm not a computer expert, but several reviews I've read have given the Asus 3ePC a cautionary thumbs up.  Visitors at Real Tech News today seemed positive about the marketing opportunities for the 3ePC.  The $189 laptop will be offered worldwide and should provide the features and functionality that many computer users would be satisfied with. 

There is a huge market potential for a laptop that costs under $189 even if all it could do is provide Internet and email access.  I haven't seen any research on this type of market, but I have to assume there are many, many people around the world who would love to have a computer simply to access the Internet and use email, but computers have been cost prohibitive for their budgets.  Then, add on the number of people who would buy a $189 laptop as a convenience item.  If the laptop offers more features (which it may), the market could get considerably larger.  We could be on the verge of a very exciting time for computer marketing as a whole.  According to a posting on Engadget, a version for English speaking countries could be available as early as August.

I think the marketing opportunities for a $189 laptop are vast.  Let's wait and see what happens when the 3ePC and it's $299 counterpart reach the market.  What do you think about the market opportunities for this type of product?

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7 Comments/Trackbacks




Susan, I think someone misread the 7 and thought it was 1.

lol

$200?? how much is just a notebook battery these days?? The average price is around $150 and they want us to believe they can sell you a whole computer for just a bit over the price of a battery??!!!!!


You know the old saying: "Hope makes the fools go merry!!!!" lol

It certainly sounds great and if we're talking about using this strictly as an "appliance" to access the internet and e-mail, it seems a good candidate.

My primary concern is that the solid-state hard drive described in the original article is supposedly only 2GB in size and even though the operating system being used has a MUCH smaller "footprint" than Windows, how much space will be left over to support other applications and/or personal files (images, documents, spreadsheets, multimedia, etc.)?

Lastly, while it looks like a typical laptop will the average person be disappointed if they compare the function of their 3ePC and a desktop/laptop at their workplace?

I bet you'll quickly find these for 50 bucks on ebay because people will quickly tire of squinting at the ludicrously small screen.

Did you realizethis thing has a screen about 6 times smaller than your typical notebook one???

Try taking a cardboard the size of your screen an then cut out a tiny rectangle with a 7" diagonal 16:10 ratio (it's TVs that are 16:9) and tell us if you'd love to see your computer screen thru that tiny hole for any extended time.

During the average time you would plan to surf the web, say at your favorite café's hotspot.

And don't feel ashamed to report your comments about this here!!

I'm writing this having booted from a 512Mb flash drive (puppy Linux) and I have about 250Mb storage remaining.

There are additional USB ports should you need more storage.

I agree with you Scott about the small screen, but there are locations where I feel it is safer to have a $200 laptop in my vechicle than to risk this $2,700 laptop and a 7inch screen is much bigger than my dang Blackberry's.

I don't expect this device to replace a full size laptop
anyway.

best regards,
Bob

Bob, I completely agree that there will be a specific market who will use the $189 laptop for specific needs, and it won't replace a laptop, just offer an alternative. I can see many uses for it, and the screen is bigger than the one on other popular devices like your Blackberry as you mention or an iPhone. I don't think the screen size will negatively affect sales to the target market.

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