Since its inception, JetBlue (NASDAQ: JBLU) has successfully differentiated its company by offering unique inflight services. Seatback live in-flight television, better complimentary snacks and roomier seating where passengers don't need a can opener to extract their legs from window or aisle seats are standard on JetBlue. 
Only recently are other airlines admitting that adding these features can make a difference in ticket sales and customer satisfaction, which in turn means even more ticket sales. JetBlue noticed their competitors were copying them and proactively created a new way to differentiate themselves with the introduction of free ground-to-air internet access for all passengers, which is set to roll out later this year.
I commend JetBlue on their ability to be first-to-market with new features for their airline. Their focus truly is on providing a different experience in airline travel, and customers continue to respond positively. Even despite JetBlue's mistakes, passengers remain satisfied and keep coming back. Looks like they're doing everything right.
What do you think? Have you flown on JetBlue recently? Were you satisfied and how did your trip differ from other airline experiences? Are you excited by JetBlue's ground-to-air internet service? Will it make you choose JetBlue over another airline? Why not leave a comment and share your opinion with MarketingBlurb's readers?
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