Marketing and all things related

It's almost Father's Day, what better way for gas grill companies to prepare than to segment the fathers of the world by their gas grill personality type?  No need to spend any marketing dollars on extensive research and segmentation analysis.  Robert Yang at Daily Olive has picked five gas grills and determined the personalities that are likely to purchase those grills.  Which gas grill personality are you?

• The classic look
• The master of his domain
• Challenger of the status quo
• Must have the latest technology
• The designer show off

It's actually an amusing post.  We're so used to car companies marketing to specific demographic segments just like the ones in the list on Daily Olive for gas grills that sometimes it's easy to forget those same basic segmenting techniques apply to all products.