Marketing and all things related

According to David Meyer at Silicon.com, mass emails may be back for those who can afford it.  Many of the largest internet service providers in the country (Comcast, Cox Communications, Time Warner Cable's Road Runner, AOL, Yahoo! and Verizon) have signed up with Goodmail Systems to provide guaranteed delivery of emails, called CertifiedEmail.  The program targets large corporations and financial institutions who often find their direct marketing efforts via mass emails foiled by pesky spam filters.  Marketers rejoice and say, "No more!" 

Yes, as a marketer with a background working for large financial companies, I think this is an invaluable tool.  I paid to NCOA my snail mail files, so paying to guarantee email delivery sounds like a no-brainer.  At a cost of 1/4 of a cent per email, this could easily be worked into a large company's marketing budget.  It would be easy to test the feature to see if it boosts ROI or not.  Why not give it a try?

From a consumer's perspective, I don't like this at all.  How many more annoying, useless emails am I going to get in my Inbox each day?  Of course, these special, Certified Emails will have a pretty blue ribbon next to them indicating they are from a trusted source and are in no way spam, but frankly, I don't care.  If I didn't sign up to get an email from you, I don't want to see any emails from you in my Inbox.  Certified Email, say hello to my delete button.  Blue ribbon or not, consumers unite and just say, "No!"

What do you think?  Will this new method of getting mass emails to our Inboxes be successful?

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Photo ©Michael Bretherton