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Jul31
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Last night, I was watching E! and saw a segment highlighting a new black and white print ad campaign shot by photographer Annie Leibovitz for The Gap (NYSE: GPS). It seems, one celebrity is not enough for The Gap. Instead, The Gap is using an army of celebrities to appeal to a wide variety of demographic markets. The new campaign is called Classics Redefined, and during the segment on E!, I saw photos of John Mayer, Lucy Liu, Forrest Whitaker, Sarah Silverman and more in their Gap t-shirts. Today, I did a quick search and found a press release on The Gap corporate website listing the following celebrities as participants in the new Gap campaign:
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Jul30
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Andy Sernovitz published a great post at Damn! I Wish I'd Thought of That! last week that highlighted one of the most clever trade show marketing techniques I've seen in a long time.I should start by saying I've never been a...
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Jul29
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Collinsville, Illinois was once the home of a ketchup factory, and the town already holds the record for "The World's Largest Catsup Bottle" (a 170' tall water tower). Now, with the help of Heinz (NYSE: HNZ), they're working on entering the Guinness World Records...
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Jul28
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A Chinese lawyer filed a lawsuit against McDonald's for using English on receipts in their restaurants in China rather than Chinese. The basis of the lawsuit states that McDonald's (NYSE: MCD) is violating consumers' collective right-to-know by using a language...
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Jul27
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Slapping a well-known brand name onto any and every product available can be a tempting marketing strategy, but that doesn't mean it's a good marketing strategy. Whether Burger King (NYSE: BKC) is trying to leverage its brand name and take a...
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Jul26
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As a United States citizen, I still think minimum wage is too low. It's pathetic that it's been ten years since the last minimum wage raise. Finally, after months of delays, President Bush signed the minimum wage increase into law...
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Jul25
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Major League Baseball game attendance has seen its ups and downs over the years. Ballparks are constantly trying to think of the next big promotion to fill the seats in the stadiums. Remember all the player bobbleheads? Today, I found a...
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Jul24
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Today, I found a post on Lifehacker that really made me stop and think. In "Motivation: Jerry Seinfeld's Productivity Secret," Brad Isaac describes the night he met Jerry Seinfeld and asked him for any tips he might have for Brad...
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Jul23
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The best laid marketing plans can be destroyed with the smallest customer service mistakes. The power of the internet continues to grow and that means customer service issues are publicized for the world to see and learn from.Antonio Cangiano's recent...
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Jul22
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Email marketing can be tricky business, and perfecting your campaign is essential to increase your return on investment. From your list to your message as well as legal compliance, there is a lot to learn about email marketing, and maximizing...
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Jul21
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I just wrote about the protest against Martha Stewart's Katonah brand, and now a new trademark fight has emerged. This time, Jon Bon Jovi's attorney sent a cease and desist letter to the owner of Mijovi energy drink stating that...
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Jul20
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Yes, another Harry Potter post, but the clock is ticking fast and the release of what is possibly the most widely anticipated book ever written is almost upon us. Like most Harry Potter fans, I've been doing everything in my...
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Jul19
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The financial benefits of the Harry Potter franchise are far-reaching. There is no doubt that J.K. Rowling's beloved tales of a boy wizard have helped profits soar for many companies. One of the biggest beneficiaries is Amazon. The seventh and...
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Jul18
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Martha Stewart wants to trademark the name of her town, Katonah, New York, as the brand name for her furniture line. Trademarking town or city names is not a new idea. Yahoo! News cites examples as familiar to American consumers as...
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It seems like everywhere you turn some form of the Harry Potter franchise is being promoted in some way. Not only did the fifth movie in the series, Harry Potter and the Order of the Phoenix, just open at the...
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Jul17
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Earlier this week, Matt at The Digital Perm published a post about Bayer's attempt to attract customers in the 25-40 age range to their Aleve pain relief medicine, specifically, their Aleve Liquid Gels released in March of this year. What's...
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Jul16
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These days generating a buzz about your product, service or brand throughout the blogosphere can equate to a limitless amount of word-of-mouth advertising and publicity. In fact, a study conducted by Nielsen Buzz Metrics and Nielsen's BASES research division, shows...
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Jul15
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There are many ways hotels can differentiate themselves from their competition, and special vacation packages are very popular with consumers. Loews Hotel is banking on their popularity with its latest marketing tool: Loews Learning Vacations.Here are some details from a...
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Jul14
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My husband and I spent the weekend looking for a used car. It was time to replace our SUV with a more gas-friendly vehicle for my husband's long commute to and from work. With 2-year old triplets, we don't have...
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Jul13
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The entertainment and sports world's are buzzing with excitement. What's the media frenzy about? Two things.David Beckham, his wife Victoria (Posh Spice) and their children have moved to the United States.David Beckham makes his U.S. Major League Soccer debut as a member of...
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Jul12
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Sponsored ReviewThe "tween" years (those years when boys and girls are not quite kids anymore but not yet teenagers either) are difficult years in many ways including buying clothes. Most tween girls want to dress like the older teens they...
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Jul11
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Phone companies who have been raking in added revenue since they began charging up to $2.00 per directory assistance call several years ago are writhing thanks to 1-800-FREE411. Consumer advocate and radio host Clark Howard has been talking about this...
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Jul10
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What's the best way to lose customers? Follow Sprint's example, and ask them to leave. Yes, Sprint (NYSE: S) has fallen to the bottom of the publicity barrel with its latest tactic. In fact, I am going to assume it's a...
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Jul 9
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Cadbury Schweppes (through its Mott's division) is joining the big boys in the sports drink category with Accelerade, which will directly compete with Gatorade and Powerade. Do they stand a chance of making this product a success?Coke (NYSE: KO) and Pepsi (NYSE:...
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Jul 8
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Product recalls can destroy the best marketing plans. Bad press travels quickly among consumers particularly online. In fact, Who Sucks published a post called Dangerous Made-in-China Products: 2007 Timeline, which lists 55 faulty products manufactured in China and recalled in...
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Jul 7
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Rupert Murdoch, the media tycoon and man behind successes like Fox News, has a lengthy shopping list to build up the News Corp arsenal. According to an article on FT.com recently, Rupert Murdoch's growth plans go much deeper then the imminent...
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Jul 6
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Did you know nearly 92% of online search advertising spending will be paid to Google (NASDAQ: GOOG) and Yahoo! (NASDAQ: YHOO) this year? A report from eMarketer, shows that Google will get 75.6% of online search advertising dollars in 2007...
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Jul 5
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Have you seen the Snickers commercial with the man playing guitar and singing a funny jingle while another man enjoys a Snickers at his desk? It's been around for about a year now, and lately I've been seeing it constantly. ...
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Printing marketing materials can be expensive for small business owners, and naturally, small businesses don't have an exhaustive marketing budget to spend on collateral materials. How do they pick and choose which materials are the most important?With that in mind,...
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Jul 3
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As marketers and businesspeople, we bear a great deal of responsibility. That's why I felt very inspired today when I read Lewis Green's post at bizsolutionsplus called A Business Code of Conduct for Making a Difference.In Lewis' words, "Humbly I...
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BRINGO has introduced a new system that allows users to bypass phone trees and speak directly with a customer service representative at dozens of companies, and it's free! NoPhoneTrees.com must not be very popular among companies who implemented interactive voice...
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Jul 2
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I'm happy to announce that MarketingBlurb was nominated in the Best Marketing Blog category of the Blogger's Choice Awards 2007. MarketingBlurb is in good company as many popular and fantastic marketing blogs have also been nominated. If you enjoy reading MarketingBlurb,...
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Jul 1
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During a time when the internet has practically taken over people's lives and Ecommerce is bigger than ever, Pier 1 Imports (NYSE: PIR) has decided to exit Ecommerce and all other non-Pier 1 brick-and-mortar store activities. Do I smell takeover?Rumors...
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