Did you know nearly 92% of online search advertising spending will be paid to Google (NASDAQ: GOOG) and Yahoo! (NASDAQ: YHOO) this year? A report from eMarketer, shows that Google will get 75.6% of online search advertising dollars in 2007 and Yahoo! will get 16.3% with the remaining 8% or so being divided among the various second-tier search engines.
What does that mean to marketers? Based on those statistics, it looks like Yahoo! and the other less popular (but by no means inactive) search engines provide a great advertising opportunity. As eMarketer states, "less competition for keywords means a broader reach for fewer ad dollars." Makes sense, doesn't it?
Would you give up Google in your overall online marketing budget and replace it with second-tier search engine marketing campaigns based on these statistics?
I am definitely going to start using Yahoo SE PPC instead of Google as much. Looks like I'll be saving a TON of money by switching at least till the new stats come out. ;-)
Posted by: Tonya | August 11, 2007 1:44 AM | Permalink to Comment