Slapping a well-known brand name onto any and every product available can be a tempting marketing strategy, but that doesn't mean it's a good marketing strategy. Whether Burger King (NYSE: BKC) is trying to leverage its brand name and take a chunk out of the retail potato chips market or just trying to capture customers (speculation is on children) in another outlet is unkown. What we do know is Burger King potato chips will be on the shelves at your local Walmart soon right next to the Ruffles and Doritos.
The Burger King name was licensed to Inventure Group (NYSE: SNAK) with the plan to launch Burger King branded potato chips in Ketchup & Fries and Flame-Broiled Burger flavors this fall. Distribution will target stores such as Walmart and Walgreens with 2 and 5-ounce packs and vending machines with 100-calorie 1-ounce packs.
Will Burger King potato chips be a winner? I think many salty snack lovers might be willing to try Burger King chips. If they taste good, I think they have a chance to steal some market share. At least for me, I don't really care about the brand name on a bag of potato chips if they taste good. I'm going to go out on a limb and make the assumption that many chip eaters feel the same way.
What do you think about Burger King branded potato chips? Some people are saying they think the idea is strange and a feable attempt to attract children to the Burger King brand. Personally, I don't think it seems all that strange of an idea. I've seen TGI Friday's branded items in the snack aisle of my grocery store. What makes Burger King so different? Leave a comment and let MarketingBlurb readers know what you think.
If they taste great and are cheap, I'm there.
Posted by: Easton Ellsworth | July 28, 2007 12:07 PM | Permalink to Comment