The financial benefits of the Harry Potter franchise are far-reaching. There is no doubt that J.K. Rowling's beloved tales of a boy wizard have helped profits soar for many companies. One of the biggest beneficiaries is Amazon. 
The seventh and final book in the Harry Potter series, Harry Potter and the Deathly Hallows, is set to be released on Saturday, and Amazon has already broken sales records with over 2 million customers pre-ordering the book globally. With the concurrent release of the fifth movie in the series (Harry Potter and the Order of the Phoenix) going strong at the box office, Amazon is poised to see an increase in orders on all things Harry Potter from toys, games, DVDs, audio CDs, and more.
Here are a few more companies who stand to boost sales in the coming weeks and months thanks to Harry Potter:
- Scholastic is the US publisher of the Harry Potter book series, and plans to print 12 million copies of Harry Potter and the Deathly Hallows in its first print run.
- Time Warner is the force behind the Harry Potter movies. Just five days after the release of Harry Potter and the Order of the Phoenix, Time Warner had already racked up a record-breaking $140 million in domestic box office receipts and $190 million internationally ($330 million gross globally within the first weekend).
- Electronic Arts, which releases Harry Potter video games.
The list goes on and on including everyone from toy manufacturers to clothing stores. Yes, Harry Potter's reach is long, and very impactful to many companies' bottom-lines. He will be missed not just by readers but by many companies and stockholders.
For more about Harry Potter on MarketingBlurb, read Harry Potter, Harry Potter and More Harry Potter or Harry Potter Theme Park to Open in Orlando, Florida.
Read more about Harry Potter on the Know More Media network of business blogs:
» Harry Potter Alive and Well on the Know More Media Network from Know More Media
Over the last few weeks, the civilized world as we know it has been a-buzz with the Harry Potter phenomenon, culminating tonight with the launch of the final Harry Potter book, Harry Potter and the Deathly Hallows. With the... [Read More]
Tracked on: July 20, 2007 7:09 PM | Permalink to Trackback