Email marketing can be tricky business, and perfecting your campaign is essential to increase your return on investment. From your list to your message as well as legal compliance, there is a lot to learn about email marketing, and maximizing your campaign's effectiveness is an ongoing process.
Luckily, Target Marketing magazine published a quiz created by email experts that will help you determine if your campaign is meeting email marketing best practices.
The quiz includes just nine questions asking about your list cleansing practices, your use of an authentication service and more. The best part comes after you take the quiz. The correct response is provided for each question at the end of the quiz along with details explaining why that answer exemplifies email marketing best practices. It's definitely worth looking at to see how your email marketing campaigns measure up or if there is room for improvement.
Take the quiz here then stop by MarketingBlurb and leave a comment on this post to let us know what you learned.
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Susan--thanks for sharing this best practices quiz with your readers. I hope they find it useful in building their businesses.
Posted by: Hallie Mummert | July 23, 2007 7:56 AM | Permalink to Comment