There are many ways hotels can differentiate themselves from their competition, and special vacation packages are very popular with consumers. Loews Hotel is banking on their popularity with its latest marketing tool: Loews Learning Vacations.
Here are some details from a Loews press release earlier this week:
"The Loews Learning Vacations offers 3 programs for your tiny Trumps and little Leonas. All packages include hands on instruction from an actual working manager in a 4-Diamond hotel, a uniform, nametag, lunch and certificate of achievement. The three programs offered are:
- Junior General Manager: Have a bossy child? Or, are they just destined for management? Kids will get to live a day in the life of a General Manager. Learn what it takes to keep a hotel running including Accounting, Guest Services and Housekeeping.
- Entree to Engineering: Tired of letting junior take apart your VCR? Put those busy little hands to work. Junior Engineers will have hands on activities, a great behind the scene tour of the inner workings of a major hotel.
- Cool Culinary Arts: Let's cook up some fun! Kids will create menus, prepare dishes and make garnishes. See how a real kitchen operates in an award wining 4-diamond hotel kitchen.
Each program consists of one-3 hour course, a uniform, lunch and a certificate of completion. The Learning Vacation Package includes 1 course per paid night, up to 2 children per room, 4-diamond accommodations and continental breakfast for a family of 4. Weekend rates start from $259.00, weekdays from $289.00."
Now, I'm all for innovative marketing ideas, but Loews Learning Vacations sound like Mom and Dad's way of torturing their children, not vacationing with them. Or perhaps this is Mom and Dad's vacation away from their kids. Either way, I can't think of many kids who would be interested in this program. Maybe I hang out with the wrong crowd of children, but I have to question whether or not Loews Learning Vacations will be a moneymaker. Clearly, I'm the wrong parenting demographic for this product. It just might be very popular for a different target market than my family.
What do you think? Do you know any kids who would truly enjoy a Loews Learning Vacation?
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