MarketingBlurb: August 2007 Archives

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Aug31	Is the End Near for Newspaper Advertising? Susan Gunelius August 31, 2007 Know More: Advertising advertising budget, Forbes, marketing, marketing strategy, newspaper advertising, print advertising Forbes.com reported today that things are not looking good for the newspaper industry. Ad revenues have been dropping steadly with no signs of turning around anytime soon. Here's a quick overview of the decline from the last four quarters in comparison to ad revenues from the same periods one year earlier: Continue Reading Posted at 8:13 PM \| Permalink \| Comments
Aug30	Cell Phone Penetration to Surpass 100% in US Susan Gunelius August 30, 2007 An interesting article on eMarketer announces some interesting data released by SNL Kagan this month. Speculation based on real data is that mobile phone penetration will exceed 100% by 2013.That's the equivalent of every person in the US owning one... Continue Reading Posted at 7:51 PM \| Permalink \| Comments
Aug29	Viral Marketing Southern Comfort Style Susan Gunelius August 29, 2007 It seems like every company is looking for ways to succeed with viral marketing. I've been so intrigued by the many campaigns hitting the web lately. Today, my eyes are on Southern Comfort's new viral marketing attempt at their website,... Continue Reading Posted at 7:19 PM \| Permalink \| Comments
Aug28	Stand Back AT&T; The iPhone Has Been Hacked Susan Gunelius August 28, 2007 Few consumers are happy with the partnership between AT&T (NYSE: T) and Apple (NASDAQ: AAPL) wherein AT&T is the sole provider of cellular service for the iPhone. So much so that it took just 2 months for a 17-year old, George... Continue Reading Posted at 1:15 PM \| Permalink \| Comments
Aug27	Jockey Launches Viral Marketing Campaign Susan Gunelius August 27, 2007 There are so many companies jumping on the viral marketing bandwagon lately. I'm constanly amazed by some of the campaigns being launched. Today, I investigated Jockey's new viral marketing campaign targeted to a younger audience on their website StopSquirming.com.Jockey's StopSquirming.com... Continue Reading Posted at 7:43 PM \| Permalink \| Comments
Aug26	AT&T Sends 300 Page Apple iPhone Bill Susan Gunelius August 26, 2007 The world is still buzzing about the Apple iPhone despite its initial bugs and high price. For those people who shelled out $499 for their iPhones, the biggest shock was yet to come. Imagine receiving a bill from AT&T for your... Continue Reading Posted at 11:55 AM \| Permalink \| Comments
Aug25	Viral Marketing of Bionic Woman Susan Gunelius August 25, 2007 I fondly remember the Bionic Woman television series starring Lindsay Wagner from my childhood, and I've certainly heard about the new Bionic Woman series that's premiering on NBC this fall. I was quick with my mouse click when I found... Continue Reading Posted at 8:19 PM \| Permalink \| Comments
Aug24	David Beckham Spells MONEY for Advertisers Susan Gunelius August 24, 2007 David Beckham has only been playing professional soccer for the Los Angeles Galaxy since July 21st, and he only played his first full game this week. That doesn't make him any less buzzworthy or any less capable of bringing in... Continue Reading Posted at 8:29 PM \| Permalink \| Comments
Aug23	Heineken Diversifies with DraughtKeg Packaging Susan Gunelius August 23, 2007 Heineken USA is definitely creating a buzz around its newest market introduction to its beer product line with innovative, one-of-a-kind packaging called the Heineken DraughtKeg.Heineken's DraughtKeg uses a patented Intelligent Pressure System (i.e., CO2 system) and a lightweight steel keg to... Continue Reading Posted at 9:08 PM \| Permalink \| Comments
Aug22	More People Prefer Yahoo! Than Google Susan Gunelius August 22, 2007 It seems like Google (NASDAQ: GOOG) has had a strong-hold on search marketing forever, but eMarketer.com reports that the American Customer Satisfaction Index ranks Yahoo! (NASDAQ: YHOO) above Google. What does this mean to marketers and advertisers? A lot when... Continue Reading Posted at 8:16 PM \| Permalink \| Comments
Aug21	Manufactured Word-of-Mouth Marketing Susan Gunelius August 21, 2007 Every marketing department dreams of generating word-of-mouth marketing to support its brand and products. Staples (NASDAQ: SPLS) is taking a proactive approach by manufacturing word-of-mouth marketing through its Speak Easy program.The Staples Speak Easy program is very simple. Staples invited Staples... Continue Reading Posted at 7:50 PM \| Permalink \| Comments
Aug20	Skype Brand Hurt After Two Days of No Service Susan Gunelius August 20, 2007 As reported in the New York Times today, approximately 220 million people across the globe use Skype to make long distance calls over the internet. For two days, a software problem took down the Skype network so users could not log... Continue Reading Posted at 1:59 AM \| Permalink \| Comments
Aug19	Category, Positioning & Pricing Strategy: The Luxury Ham Example Susan Gunelius August 19, 2007 The 2nd law in Al Ries and Jack Trout's infamous book, The 22 Immutable Laws of Marketing, is the Law of the Category. The law says, "If you can't be first in a category, set up a new category you... Continue Reading Posted at 7:01 PM \| Permalink \| Comments
Aug18	Amazon Announces Final Harry Potter Numbers Susan Gunelius August 18, 2007 The seventh and final book in J.K. Rowling's popular Harry Potter series, Harry Potter and the Deathly Hallows, was released on July 21, 2007, and became Amazon's biggest new product introduction ever. As of midnight on July 20th, Amazon had... Continue Reading Posted at 7:24 PM \| Permalink \| Comments
Aug17	2008 Top US College Rankings Released by US News & World Report Susan Gunelius August 17, 2007 Endorsements can be an effective way to boost the image of your brand. Attaching your brand to a respected professional or research study can work wonders in terms of giving your brand credibility. For higher education leaders, the annual ranking... Continue Reading Posted at 8:23 PM \| Permalink \| Comments
Aug16	Time Warner Cable Offers Offers Free DVR Service with No Skipping Commercials Allowed Susan Gunelius August 16, 2007 Time Warner Cable (NYSE: TWC) is introducing a new service called Look Back that will allow customers to record television shows to watch later for free. There are just two catches:Customers must watch the recorded shows on before midnight on the... Continue Reading Posted at 8:14 PM \| Permalink \| Comments
Aug15	From Communications to Content, An Online Usage Shift Susan Gunelius August 15, 2007 Online Publishers Association has been following web usage trends closely during the last four years, and they've discovered a significant shift in what people are doing when they're online. Just four years ago, users spent 46% of their time online... Continue Reading Posted at 8:38 PM \| Permalink \| Comments
Aug14	Mattel Recalls Over 10 Million Toys in 2 Weeks Susan Gunelius August 14, 2007 Today, Mattel (NYSE: MAT) announced that is recalling 9 million more Chinese-manufactured toys because of lead paint and magnet that can be fatal if swallowed. That bring my grand total up to five toys that I've had to take away from... Continue Reading Posted at 7:53 PM \| Permalink \| Comments
Aug13	Yahoo! Takes Green Marketing to the Next Level Susan Gunelius August 13, 2007 I have to admit that online banner ads rarely catch my attention, but today, while I was on the Yahoo! (NASDAQ: YHOO) homepage, a banner ad not only caught my attention, but also intrigued me enough to make me click... Continue Reading Posted at 8:13 AM \| Permalink \| Comments
Aug12	Poor Copywriting Can Destroy Your Brand Credibility Susan Gunelius August 12, 2007 While visiting BadLanguage.net today, I found a post that provides a perfect example of how poor copywriting can ruin an ad and possibly your brand. The post focuses on a retail ad that used copy saying, "Everything Half Price*" followed by... Continue Reading Posted at 7:44 PM \| Permalink \| Comments
Aug11	Let the Crystal Ball Guide Your Marketing and Business Decisions Susan Gunelius August 11, 2007 Move over Magic 8 Ball, the Ambient Orb is here. When I came across a post on Glorby.com about the crystal ball of the 21st century from Ambient Devices, I had to stop and take a closer look.The Ambient Orb has... Continue Reading Posted at 6:47 PM \| Permalink \| Comments
Aug10	Offshoring Advertising and Marketing Thanks to Publicis and Digitas Susan Gunelius August 10, 2007 I was reading Advergirl today, and found a post about the Publicis and Digitas offshoring scheme. According to the New York Times, Publicis and Digitas plan to use offshore resources to create thousands of versions of digital ads which will... Continue Reading Posted at 9:01 PM \| Permalink \| Comments
Aug 9	Publix's Free Drugs Come at a Bigger Cost Susan Gunelius August 9, 2007 Earlier this week, I published a post called Publix Offers 7 Prescription Drugs for Free. It turns out, nothing really comes for free. The cost this time: Publix dropped is $4 Walmart/Target prescription price matching program.Prior to the launch of... Continue Reading Posted at 1:17 PM \| Permalink \| Comments
Aug 8	Will NFL Photographers Become Walking Billboards? Susan Gunelius August 8, 2007 The NFL is standing firm in its requirement that photographers covering NFL games this season must wear vests displaying advertisements. The National Press Photographers Association (NPPA) doesn't like this requirement at all. Can you blame them?The NPPA claims their photographers... Continue Reading Posted at 7:51 PM \| Permalink \| Comments
Aug 7	Publix Offers 7 Prescription Drugs for Free Susan Gunelius August 7, 2007 In a bold move that is sure to draw a lot of attention and word-of-mouth advertising, Publix has taken the recent price slashes on prescription drugs one step further by announcing they will offer seven popular antibiotics for free. Many... Continue Reading Posted at 7:33 PM \| Permalink \| Comments
Aug 6	Surprise: People Don't Trust Advertisers Susan Gunelius August 6, 2007 According to a study published this month by Bridge Ratings and the University of Massachusetts, people don't trust advertisers. I don't think this comes as a shock to most of us. When asked to rate 10 sources of information in... Continue Reading Posted at 7:43 PM \| Permalink \| Comments
Aug 4	Delta Launches New Online Marketing Campaign Susan Gunelius August 4, 2007 It's The Amazing Race Delta-online-stye! On August 6th, Delta's (NYSE: DAL) new online marketing campaign, SiteSeer Challenge will kick off. SiteSeer Challenge will feature five 2-person teams traveling to four different international locations and competing in destination-related challenges as part of... Continue Reading Posted at 5:04 PM \| Permalink \| Comments
Aug 3	Have You Calculated Your Blog's Worth? Susan Gunelius August 3, 2007 Today, I found a great post at Little Red Shoes about discovering your brand equity. The post referenced Dane Carlson's Blog Worth Calculator which applies a dollar amount to your blog. Simply type in your blog's URL into the blog... Continue Reading Posted at 8:58 PM \| Permalink \| Comments
Aug 2	Walmart Refuses to Pay Child Baggers in Mexico Susan Gunelius August 2, 2007 Mexico has long been a poverty-stricken nation. Sixteen years ago, Walmart (NYSE: WMT) began opening stores in Mexico as a partner to the country's leading retailer at the time. Today, Walmart is Mexico's largest private-sector employer with 150,000 local residents... Continue Reading Posted at 12:50 PM \| Permalink \| Comments
Aug 1	Rupert Murdoch & News Corp. Acquire Dow Jones & Wall Street Journal Susan Gunelius August 1, 2007 Last month, I published a post about Rupert Murdoch's bid to acquire Dow Jones. Today, after months of battles, Rupert Murdoch's News Corp. finally succeeded in acquiring Dow Jones from the Bancroft family. The question remains, is this a sad... Continue Reading Posted at 3:04 PM \| Permalink \| Comments
	Sex Sells Lawn Service Susan Gunelius August 1, 2007 Tiger Time Lawn Care in Memphis, Tennessee opened its doors for business three months ago. The owner, Lee Cathey, wanted to bring in business quickly, so he looked to one of the oldest tenets of advertising to help him: sex... Continue Reading Posted at 1:29 PM \| Permalink \| Comments

« July 2007 | Main | September 2007 »

Aug31	Is the End Near for Newspaper Advertising? Susan Gunelius August 31, 2007 Know More: Advertising advertising budget, Forbes, marketing, marketing strategy, newspaper advertising, print advertising Forbes.com reported today that things are not looking good for the newspaper industry. Ad revenues have been dropping steadly with no signs of turning around anytime soon. Here's a quick overview of the decline from the last four quarters in comparison to ad revenues from the same periods one year earlier: Continue Reading Posted at 8:13 PM \| Permalink \| Comments
Aug30	Cell Phone Penetration to Surpass 100% in US Susan Gunelius August 30, 2007 An interesting article on eMarketer announces some interesting data released by SNL Kagan this month. Speculation based on real data is that mobile phone penetration will exceed 100% by 2013.That's the equivalent of every person in the US owning one... Continue Reading Posted at 7:51 PM \| Permalink \| Comments
Aug29	Viral Marketing Southern Comfort Style Susan Gunelius August 29, 2007 It seems like every company is looking for ways to succeed with viral marketing. I've been so intrigued by the many campaigns hitting the web lately. Today, my eyes are on Southern Comfort's new viral marketing attempt at their website,... Continue Reading Posted at 7:19 PM \| Permalink \| Comments
Aug28	Stand Back AT&T; The iPhone Has Been Hacked Susan Gunelius August 28, 2007 Few consumers are happy with the partnership between AT&T (NYSE: T) and Apple (NASDAQ: AAPL) wherein AT&T is the sole provider of cellular service for the iPhone. So much so that it took just 2 months for a 17-year old, George... Continue Reading Posted at 1:15 PM \| Permalink \| Comments
Aug27	Jockey Launches Viral Marketing Campaign Susan Gunelius August 27, 2007 There are so many companies jumping on the viral marketing bandwagon lately. I'm constanly amazed by some of the campaigns being launched. Today, I investigated Jockey's new viral marketing campaign targeted to a younger audience on their website StopSquirming.com.Jockey's StopSquirming.com... Continue Reading Posted at 7:43 PM \| Permalink \| Comments
Aug26	AT&T Sends 300 Page Apple iPhone Bill Susan Gunelius August 26, 2007 The world is still buzzing about the Apple iPhone despite its initial bugs and high price. For those people who shelled out $499 for their iPhones, the biggest shock was yet to come. Imagine receiving a bill from AT&T for your... Continue Reading Posted at 11:55 AM \| Permalink \| Comments
Aug25	Viral Marketing of Bionic Woman Susan Gunelius August 25, 2007 I fondly remember the Bionic Woman television series starring Lindsay Wagner from my childhood, and I've certainly heard about the new Bionic Woman series that's premiering on NBC this fall. I was quick with my mouse click when I found... Continue Reading Posted at 8:19 PM \| Permalink \| Comments
Aug24	David Beckham Spells MONEY for Advertisers Susan Gunelius August 24, 2007 David Beckham has only been playing professional soccer for the Los Angeles Galaxy since July 21st, and he only played his first full game this week. That doesn't make him any less buzzworthy or any less capable of bringing in... Continue Reading Posted at 8:29 PM \| Permalink \| Comments
Aug23	Heineken Diversifies with DraughtKeg Packaging Susan Gunelius August 23, 2007 Heineken USA is definitely creating a buzz around its newest market introduction to its beer product line with innovative, one-of-a-kind packaging called the Heineken DraughtKeg.Heineken's DraughtKeg uses a patented Intelligent Pressure System (i.e., CO2 system) and a lightweight steel keg to... Continue Reading Posted at 9:08 PM \| Permalink \| Comments
Aug22	More People Prefer Yahoo! Than Google Susan Gunelius August 22, 2007 It seems like Google (NASDAQ: GOOG) has had a strong-hold on search marketing forever, but eMarketer.com reports that the American Customer Satisfaction Index ranks Yahoo! (NASDAQ: YHOO) above Google. What does this mean to marketers and advertisers? A lot when... Continue Reading Posted at 8:16 PM \| Permalink \| Comments
Aug21	Manufactured Word-of-Mouth Marketing Susan Gunelius August 21, 2007 Every marketing department dreams of generating word-of-mouth marketing to support its brand and products. Staples (NASDAQ: SPLS) is taking a proactive approach by manufacturing word-of-mouth marketing through its Speak Easy program.The Staples Speak Easy program is very simple. Staples invited Staples... Continue Reading Posted at 7:50 PM \| Permalink \| Comments
Aug20	Skype Brand Hurt After Two Days of No Service Susan Gunelius August 20, 2007 As reported in the New York Times today, approximately 220 million people across the globe use Skype to make long distance calls over the internet. For two days, a software problem took down the Skype network so users could not log... Continue Reading Posted at 1:59 AM \| Permalink \| Comments
Aug19	Category, Positioning & Pricing Strategy: The Luxury Ham Example Susan Gunelius August 19, 2007 The 2nd law in Al Ries and Jack Trout's infamous book, The 22 Immutable Laws of Marketing, is the Law of the Category. The law says, "If you can't be first in a category, set up a new category you... Continue Reading Posted at 7:01 PM \| Permalink \| Comments
Aug18	Amazon Announces Final Harry Potter Numbers Susan Gunelius August 18, 2007 The seventh and final book in J.K. Rowling's popular Harry Potter series, Harry Potter and the Deathly Hallows, was released on July 21, 2007, and became Amazon's biggest new product introduction ever. As of midnight on July 20th, Amazon had... Continue Reading Posted at 7:24 PM \| Permalink \| Comments
Aug17	2008 Top US College Rankings Released by US News & World Report Susan Gunelius August 17, 2007 Endorsements can be an effective way to boost the image of your brand. Attaching your brand to a respected professional or research study can work wonders in terms of giving your brand credibility. For higher education leaders, the annual ranking... Continue Reading Posted at 8:23 PM \| Permalink \| Comments
Aug16	Time Warner Cable Offers Offers Free DVR Service with No Skipping Commercials Allowed Susan Gunelius August 16, 2007 Time Warner Cable (NYSE: TWC) is introducing a new service called Look Back that will allow customers to record television shows to watch later for free. There are just two catches:Customers must watch the recorded shows on before midnight on the... Continue Reading Posted at 8:14 PM \| Permalink \| Comments
Aug15	From Communications to Content, An Online Usage Shift Susan Gunelius August 15, 2007 Online Publishers Association has been following web usage trends closely during the last four years, and they've discovered a significant shift in what people are doing when they're online. Just four years ago, users spent 46% of their time online... Continue Reading Posted at 8:38 PM \| Permalink \| Comments
Aug14	Mattel Recalls Over 10 Million Toys in 2 Weeks Susan Gunelius August 14, 2007 Today, Mattel (NYSE: MAT) announced that is recalling 9 million more Chinese-manufactured toys because of lead paint and magnet that can be fatal if swallowed. That bring my grand total up to five toys that I've had to take away from... Continue Reading Posted at 7:53 PM \| Permalink \| Comments
Aug13	Yahoo! Takes Green Marketing to the Next Level Susan Gunelius August 13, 2007 I have to admit that online banner ads rarely catch my attention, but today, while I was on the Yahoo! (NASDAQ: YHOO) homepage, a banner ad not only caught my attention, but also intrigued me enough to make me click... Continue Reading Posted at 8:13 AM \| Permalink \| Comments
Aug12	Poor Copywriting Can Destroy Your Brand Credibility Susan Gunelius August 12, 2007 While visiting BadLanguage.net today, I found a post that provides a perfect example of how poor copywriting can ruin an ad and possibly your brand. The post focuses on a retail ad that used copy saying, "Everything Half Price*" followed by... Continue Reading Posted at 7:44 PM \| Permalink \| Comments
Aug11	Let the Crystal Ball Guide Your Marketing and Business Decisions Susan Gunelius August 11, 2007 Move over Magic 8 Ball, the Ambient Orb is here. When I came across a post on Glorby.com about the crystal ball of the 21st century from Ambient Devices, I had to stop and take a closer look.The Ambient Orb has... Continue Reading Posted at 6:47 PM \| Permalink \| Comments
Aug10	Offshoring Advertising and Marketing Thanks to Publicis and Digitas Susan Gunelius August 10, 2007 I was reading Advergirl today, and found a post about the Publicis and Digitas offshoring scheme. According to the New York Times, Publicis and Digitas plan to use offshore resources to create thousands of versions of digital ads which will... Continue Reading Posted at 9:01 PM \| Permalink \| Comments
Aug 9	Publix's Free Drugs Come at a Bigger Cost Susan Gunelius August 9, 2007 Earlier this week, I published a post called Publix Offers 7 Prescription Drugs for Free. It turns out, nothing really comes for free. The cost this time: Publix dropped is $4 Walmart/Target prescription price matching program.Prior to the launch of... Continue Reading Posted at 1:17 PM \| Permalink \| Comments
Aug 8	Will NFL Photographers Become Walking Billboards? Susan Gunelius August 8, 2007 The NFL is standing firm in its requirement that photographers covering NFL games this season must wear vests displaying advertisements. The National Press Photographers Association (NPPA) doesn't like this requirement at all. Can you blame them?The NPPA claims their photographers... Continue Reading Posted at 7:51 PM \| Permalink \| Comments
Aug 7	Publix Offers 7 Prescription Drugs for Free Susan Gunelius August 7, 2007 In a bold move that is sure to draw a lot of attention and word-of-mouth advertising, Publix has taken the recent price slashes on prescription drugs one step further by announcing they will offer seven popular antibiotics for free. Many... Continue Reading Posted at 7:33 PM \| Permalink \| Comments
Aug 6	Surprise: People Don't Trust Advertisers Susan Gunelius August 6, 2007 According to a study published this month by Bridge Ratings and the University of Massachusetts, people don't trust advertisers. I don't think this comes as a shock to most of us. When asked to rate 10 sources of information in... Continue Reading Posted at 7:43 PM \| Permalink \| Comments
Aug 4	Delta Launches New Online Marketing Campaign Susan Gunelius August 4, 2007 It's The Amazing Race Delta-online-stye! On August 6th, Delta's (NYSE: DAL) new online marketing campaign, SiteSeer Challenge will kick off. SiteSeer Challenge will feature five 2-person teams traveling to four different international locations and competing in destination-related challenges as part of... Continue Reading Posted at 5:04 PM \| Permalink \| Comments
Aug 3	Have You Calculated Your Blog's Worth? Susan Gunelius August 3, 2007 Today, I found a great post at Little Red Shoes about discovering your brand equity. The post referenced Dane Carlson's Blog Worth Calculator which applies a dollar amount to your blog. Simply type in your blog's URL into the blog... Continue Reading Posted at 8:58 PM \| Permalink \| Comments
Aug 2	Walmart Refuses to Pay Child Baggers in Mexico Susan Gunelius August 2, 2007 Mexico has long been a poverty-stricken nation. Sixteen years ago, Walmart (NYSE: WMT) began opening stores in Mexico as a partner to the country's leading retailer at the time. Today, Walmart is Mexico's largest private-sector employer with 150,000 local residents... Continue Reading Posted at 12:50 PM \| Permalink \| Comments
Aug 1	Rupert Murdoch & News Corp. Acquire Dow Jones & Wall Street Journal Susan Gunelius August 1, 2007 Last month, I published a post about Rupert Murdoch's bid to acquire Dow Jones. Today, after months of battles, Rupert Murdoch's News Corp. finally succeeded in acquiring Dow Jones from the Bancroft family. The question remains, is this a sad... Continue Reading Posted at 3:04 PM \| Permalink \| Comments
	Sex Sells Lawn Service Susan Gunelius August 1, 2007 Tiger Time Lawn Care in Memphis, Tennessee opened its doors for business three months ago. The owner, Lee Cathey, wanted to bring in business quickly, so he looked to one of the oldest tenets of advertising to help him: sex... Continue Reading Posted at 1:29 PM \| Permalink \| Comments

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