It seems like Google (NASDAQ: GOOG) has had a strong-hold on search marketing forever, but eMarketer.com reports that the American Customer Satisfaction Index ranks Yahoo! (NASDAQ: YHOO) above Google. 
What does this mean to marketers and advertisers? A lot when you combine it with the information in MarketingBlurb's Best Kept Search Engine Marketing Secret post wherein I compare the value of keyword advertising on Yahoo! vs. Google (based on a separate eMarketer.com report).
Basically, Yahoo! is growing in popularity as more people are finding greater satisfaction there than through Google. A usage shift should naturally follow. At the same time, Yahoo! is still not as big as Google. Therefore, there is less keyword advertising competition.
What does that tell online advertisers? Take some time to review your keyword advertising strategy, and determine if you can take advantage of that shift before the competition does.
What do you think about the findings in the satisfaction study? Are there any other ways marketers can capitalize on the findings in these two eMarketer.com reports (you can read the full reports here: report 1, report 2)?
» Search Advertising Spending Lines Google's Pockets from MarketingBlurb
Search advertising spending has grown explosively over the past decade with one company reaping the benefits far more than any other - Google (NASDAQ: GOOG). It's been estimated by eMarketer that 75% of search advertising spending lines ... [Read More]
Tracked on: January 30, 2008 9:24 PM | Permalink to Trackback