I was reading Advergirl today, and found a post about the Publicis and Digitas offshoring scheme. According to the New York Times, Publicis and Digitas plan to use offshore resources to create thousands of versions of digital ads which will then be served to consumers based on specific consumer data and computer algorithms. 
I don't like the sound of that. I'm all for using research to create targeted advertising placement and messages, but there is something about using offshore workers to create thousands of versions of an ad then present them to consumers based on data crunched in computer algorithms that doesn't sit well with me. Perhaps it's the lose of the human element of advertising -- the passion and creativity behind every great advertiser and marketer. I think something will be lost in the translation between offshore workers, computer algorithms and consumers.
Read the New York Times article then take a minute to leave a comment here at MarketingBlurb, and let us know what you think about this new strategy. I'm very curious to hear opinions from other marketers.
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