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Aug25
Viral Marketing of Bionic Woman

I fondly remember the Bionic Woman television series starring Lindsay Wagner from my childhood, and I've certainly heard about the new Bionic Woman series that's premiering on NBC this fall.  I was quick with my mouse click when I found a post on Adrants that mentioned a Bionic Assessment Test that you can take online.Bionic%20Woman.jpg

The assessment is made up of four easy tests that simulate testing your bionics.  Unfortunately, my bionics are only working at 49% capacity.  Regardless, it's a fun piece of viral marketing that is helping to build the hype around the television show's premiere.

I'm actually surprised that the official website for the series doesn't have more interactive tools available to generate more of a buzz.  Revamping a popular series from the past can be challenging and many people will be watching and comparing the new series to the original, pioneer brand.

Will the show live up to viewers' expectations, particularly those audience members who vividly remember the original Bionic Woman?  NBC certainly hopes so.  What do you think?


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