I have to admit that online banner ads rarely catch my attention, but today, while I was on the Yahoo! (NASDAQ: YHOO) homepage, a banner ad not only caught my attention, but also intrigued me enough to make me click on it. That doesn't happen often to me!
The ad was for Yahoo! Green. That's Yahoo!'s site dedicated to preserving the environment. It provides news and facts about the environment as well as calculator tools to determine an individual or family's impact on the environment. The site also provides information about green products, which I found particularly interesting as a consumer and as a marketer.
Yahoo! Green is an interesting site that I probably wouldn't have found or looked at without that banner ad on the Yahoo! home page. Just goes to show, creative banner ads can work with proper placement. I never thought I'd hear myself say that!
What do you think of banner ads? Effective or a waste of money?
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