Marketing and all things related

My fellow Know More Media blogger, Jennifer Chait, published a great post on Office Stuffer today about October being Breast Cancer Awareness month.  A big part of breast cancer awareness and fundraising comes from company and brand promotions.  For example, think of all the products you see in stores or in ads sporting the pink ribbon representing breast cancer awareness or re-packaged in pink materials to help drive awareness to the cause.

Interestingly, Breast Cancer Action, an organization that works to help the breast cancer cause, has a new campaign called Think Before You Pink.  The purpose of the campaign is to draw attention to the many companies and brands who overtly display the pink ribbon or pink color of breast cancer awareness and support, but who actually donate very little of the profits made on the sale of those products to the cause.  Sadly, companies take advantage of the positive promotion related to supporting breast cancer awareness and the fight against the disease, but they don't do much more than reap the benefits themselves.

The Breast Cancer Action website includes a list of companies jumping on the pink ribbon bandwagon in 2007 called the Parade of Pink.  Before the companies and products are listed, the site states the following: