Last week, MediaWeek, published the results of Nielsen's data related to consumer recognition of product placements or brand promotions during the month of June. The data scores viewers' recognition and feeling related to product placements and brand promotions on both broadcast network prime-time television and cable. 
Here are the winners according to Nielsen's data:
Top Five on Broadcast Network Prime-Time Television
- Sears on ABC's Extreme Makeover: Home Edition
- Miami Heat basketball team on NBC's Deal or No Deal
- Los Angeles Clippers basketball team on CBS's The New Adventures of Old Christine
- Kool-Aid Drink Mix on The CW's Everybody Hates Chris
- Stride Chewing Gum on Fox's The Loop
Top Five on Cable Television
- Chevrolet Camaro on TLC's Rides
- Honda on MTV's Pimp My Ride
- Kingsford Charcoal Briquets on Bravo's Top Chef
- Ithaca College on HGTV's National Open House
- CT Homes Realty Realtors on A&E's Flip That House
The lists include a variety of products on a variety of television programs. The common thread is targeted placement and promotion. When your message is put in front of people who are likely to be interested in your product, you'll have a greater chance of successfully catching their attention and developing awareness and recognition as well as creating a positive feeling related to your product or brand.
You guys are so useful to the people that need your help and i am watching your show that you are helping somebody that lost his leg
Posted by: Alyson | July 6, 2008 10:54 PM | Permalink to Comment