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Oct31
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The Super Bowl is still three months away, but already Fox has sold 90% of its in-game Super Bowl ad inventory (57 of 63 units) with individual ads reaching as high as $2.7 million. What's driving the early ad sell out? Some unique and clever tie-ins from Fox are changing the Super Bowl ad game. Of course, the Super Bowl will be heavy on car and beer commercials, but this year, Fox and Myspace (both owned by Rupert Murdoch's News Corp. [NYSE: NWS] behomoth) will team up to allow in-game Super Bowl advertisers to have their commercials placed on a special Super Bowl site on MySpace. Those advertisers will be able to add extra videos to the MySpace site which will be promoted during the Super Bowl. Who do you think would like to place extra videos on the MySpace site? Movie studios!
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Oct30
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My Know More Media colleague, Easton Ellsworth, wrote an amazing blog post on BusinessBlogWire today. His post is called 200 Blog Review Questions, and it does exactly what the title says it will do. Easton provides 200 simple questions to...
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Oct29
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Craigslist isn't usually tied to heinous crimes, but last week, the site was the source of a brutal murder when Katherine Ann Olson responded to Craigslist.org ad for a babysitter. Police believe that when she met the ad's poster, a 19-year...
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Oct27
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According to a Business Week article this week, there is a clear split between age and brand choices within the auto industry. American car companies dominate the market of customers over age 60 (not surprising), while foreign automakers are preferred by...
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Oct26
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Forbes announced its list of the best cities for jobs, and the results might surprise you. To create the list, Forbes compared 100 of the largest U.S. metropolitan areas in five categories: unemployment rate, job growth, income growth, median household income...
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Oct25
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There is no question that search marketing has gotten extremely competitive, cluttered and cut-throat, but by no means has it lost its effectiveness and usefulness, not yet anyway.According to eMarketer, a study was done between Yahoo! (NASDAQ: YHOO), Procter & Gamble...
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Oct24
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As I write this post, it's Boston Red Sox 10 and Colorado Rockies 1 in the 5th inning of the 2007 World Series. Let's hope the series gets a little more exciting in Game 2, at least for the sake of the...
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Oct23
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In my post yesterday, Quiz: Are You Left or Right Brained?, I asserted that marketers generally fall into two categories: creative, right-brained marketers or analytical, left-brained marketers. Today, I'm going to elaborate on that theory by saying that marketers can...
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Oct22
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I think there are two types of marketers: the more creative, left-brained marketers and the more analytical right-brained marketers. I was very excited to find a simple quiz on BrandweekNRX today that will supposedly tell you in seconds whether you...
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Oct21
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I love Andy Sernovitz's blog (Damn! I Wish I'd Thought of That!), and I have to give him props for a post he published about generating your own PR this past week. In his post, Andy describes six steps to...
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Oct20
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Microsoft (NASDAQ: MSFT) CEO Steve Ballmer made some big claims at the Web 2.0 Summit this past week when he stated Microsoft is ready to make 20 acquisitions per year for the next five years. Of course, Ballmer didn't offer...
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Oct19
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The Cinema Advertising Council released it 2006 annual report stating that in-cinema advertising grew by 15% in 2006 to $455.7 million. That figure can be broken down into two components: on-screen advertising and offscreen advertising (i.e., marketing done in the movie...
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Oct18
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If you've ever had the chance to read my branding blog, Brandcurve, then you've heard me talk about using common sense in marketing and branding a lot. So I was very excited to hear about a contest related to common...
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Oct17
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Tiger Woods signed a massive licensing deal with Gatorade that is rumored to be worth $100 million for a period of five years. Gatorade is owned by PepsiCo (NYSE: PEP) who is clearly banking on Tiger Woods giving Gatorade a...
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Oct16
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Today, I learned something new. National Boss's Day was not invented by Hallmark or another greeting card company. Actually, Boss's Day was created by Patricia Bays Haroski who registered National Boss's Day (in honor of her boss at the time...
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Sponsored ReviewIf you've been looking for an easy way to make the most of your sales leads, the AIMPromote.com's on-demand web-based software application (that means there is no software to download or install) may be a good choice for you. ...
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Oct15
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I wrote about Blog Action Day in September and mentioned how I loved the idea of using the blogosphere as a tool to bring awareness to a cause. This year, Blog Action Day is focusing on the environment. With that...
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Oct14
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I don't like splash pages - you know, those annoying pages that appear when you type in a URL before the actual website comes up. Usually, they'll show off some kind of flash feature that slows down your PC and...
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Oct13
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At last, a car manufacturer is making a hybrid that has some style. Honda plans to unveil the Honda CRZ concept car later this month at the Tokyo Auto Show. The car mixes a sleek style with an environmentally conscious, hybrid...
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Oct12
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I read an interesting article on Inc.com today that described how two companies, Stamps.com and Jigsaw Health boosted their website sales conversion rates by 10-20%. With the help of two separate consulting companies OTTO Digital and Future Now), both Stamps.com and Jigsaw...
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Oct11
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Companies in Europe are leveraging mobile marketing tactics far more aggressively than their US counterparts according to a study sponsored by Airwide Solutions and conducted by Vanson Bourne.Today, eMarketer posted an overview of the study's findings, which showed while European...
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Oct10
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On October 1st, I wrote about Radioheads' In Rainbows New Marketing Strategy. Today, that strategy was put to the test as Radiohead's first album in four years, In Rainbows, was released without a record label.So far, reactions from fans have been...
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Oct 9
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In a bold step to compete against Anheuser-Busch (NYSE: BUD), Miller Brewing Co. and Molson Coors Brewing Co. (NYSE: TAP) are forming a joint venture in the United States which will give them a 29% U.S. market share and significant...
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Oct 8
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Statistics show that social media marketing is playing a big role in driving purchase decisions (you can read more about that here and here). Learning about the blogosphere is an important part of developing a social media marketing plan, so...
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Oct 7
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I read a great article on Brandweek's website today. The article provides an overview and excerpt from a new book that was published this summer called Marketing to the Social Web by Larry Weber.In his book, Larry Weber purports that,...
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Oct 6
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Back in August, I published a post called Surprise: People Don't Trust Advertisers where I talked about the results of a study done by Bridge Ratings and the University of Massachusetts. Now, Nielsen conducted a global study where they surveyed consumers...
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Oct 5
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I'm always amazed by the way bad publicity can be good for the entertainment world. While corporations work relentlessly to hide bad press (think of Dell's reaction to its employee's online confessions or AT&T's new terms of service), the entertainment world...
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Oct 3
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Fortune released their annual list of the 50 Most Powerful Women in Business. It's a diverse list of companies and industries, so it's great to see women making strides and obtaining powerful roles in a variety of businesses.I was surprised...
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We've all been waiting for a company to launch a phone to compete with Apple's (NASDDAQ: AAPL) iPhone, and now Verizon Wireless claims to have done just that. Not only does the Verizon Voyager by LG have faster wireless web access, but it...
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Oct 2
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Who knew when GEICO launched its clever television commercials featuring cavemen a few years ago that the characters would become cult icons. Who could have guessed that the premise would become a television show that premiered on ABC tonight called...
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Oct 1
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Today, the popular band Radiohead announced their new album, In Rainbows, would be released using a new promotional and marketing strategy that challenges record labels. Radiohead is perhaps the most popular band in the world that does not have a record...
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