The Super Bowl is still three months away, but already Fox has sold 90% of its in-game Super Bowl ad inventory (57 of 63 units) with individual ads reaching as high as $2.7 million. What's driving the early ad sell out? Some unique and clever tie-ins from Fox are changing the Super Bowl ad game.
Of course, the Super Bowl will be heavy on car and beer commercials, but this year, Fox and Myspace (both owned by Rupert Murdoch's News Corp. [NYSE: NWS] behomoth) will team up to allow in-game Super Bowl advertisers to have their commercials placed on a special Super Bowl site on MySpace. Those advertisers will be able to add extra videos to the MySpace site which will be promoted during the Super Bowl. Who do you think would like to place extra videos on the MySpace site? Movie studios!
