Who knew when GEICO launched its clever television commercials featuring cavemen a few years ago that the characters would become cult icons. Who could have guessed that the premise would become a television show that premiered on ABC tonight called Cavemen?
Early reviews have been less than favorable, so we'll see how long the show lasts. Even if it doesn't make it for long, it's driving a great buzz for GEICO simply because most people naturally link the show with the characters from the commercials.
Now, imagine if the show is a hit? GEICO will have hit the jackpot in more ways than one.
We'll have to wait and see what happens to the show, but in the meantime, I'm sure many marketing teams are being called to conference rooms by executives who are eager to follow in GEICO's footsteps by releasing an equally popular character or premise.
What do you think of Cavemen? Will it be good for GEICO even if it's a failure?
we'll definetly see how the show will work out? The whole plot for the show seems pointless...
Posted by: Anonymous | October 8, 2007 1:54 PM | Permalink to Comment