MarketingBlurb: December 2007 Archives

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Dec30	Best Online Marketing Blog Posts of 2007 Susan Gunelius December 30, 2007 Know More: Online Marketing, Social Media Marketing, Viral Marketing blog marketing, blogging, internet marketing, search engine optimization, SEO, social media marketing, SRM, viral marketing, Web 2.0 marketing Kudos to Tamar Weinberg at Techipedia for putting together an amazingly comprehensive list of the best internet marketing-related blog posts of 2007. Tamar's list includes 31 categories and links to over 250 useful posts. It's worth reading through now and tagging for future reference. Without further ado, here's the link to Tamar's list of the Best Internet Marketing Blog Posts of 2007. Pull up a chair and get ready to read and learn! Posted at 8:47 PM \| Permalink \| Comments
Dec24	Merry Christmas and Happy Holidays Susan Gunelius December 24, 2007 Continue Reading Posted at 11:06 PM \| Permalink \| Comments
Dec22	Design a Pepsi Can & Win $5,000 Susan Gunelius December 22, 2007 Pepsi (NYSE: PEP) has a cool new viral marketing campaign going on that I found through a banner ad on Yahoo (NASDAQ: YHOO). You can design a Pepsi or Diet Pepsi can at a special Pepsi Can Studio website. One winner... Continue Reading Posted at 5:15 PM \| Permalink \| Comments
Dec21	M&M's Mint Crisps Promote Indiana Jones 4 Susan Gunelius December 21, 2007 I always find food tie-in promotions for movies to be interesting. More often than not, the food has nothing to do with the movie, so there seems to be a branding disconnect. I think that's the case with Mars' new... Continue Reading Posted at 10:05 PM \| Permalink \| Comments
Dec20	McDonald's Big 'n' Juicy Demonstrates the Interactivity of Ads Susan Gunelius December 20, 2007 I'm not usually a fan of gimmicks in ads, but when I found this advertising example from McDonald's (NYSE: MCD) on Adgoodness, I was actually impressed. DDB Sweden's creative team came up with a great concept to draw attention to McDonald's... Continue Reading Posted at 9:37 PM \| Permalink \| Comments
Dec19	Time Magazine's Person of the Year 2007: Vladimir Putin Susan Gunelius December 19, 2007 While Vladimir Putin may have been named Time magazine's Person of the Year for 2007, I'm a marketer, not a politician, so I'm more interested in this year's runner-up, J.K. Rowling. Just yesterday, I published a year in review post... Continue Reading Posted at 7:44 PM \| Permalink \| Comments
Dec18	Top Marketing Stories of 2007 Susan Gunelius December 18, 2007 Yesterday, I published a post that was a year in review for MarketingBlurb. Today, I thought I'd pick one of the hottest topics from 2007 and reflect back on that topic. With that in mind, I've chosen Harry Potter as... Continue Reading Posted at 12:23 PM \| Permalink \| Comments
Dec17	2007 Review at MarketingBlurb Susan Gunelius December 17, 2007 With 2007 coming to a close, I thought it would be a good time to reflect on the events of the past year. From the iPhone to the Google (NASDAQ: GOOG) phone and everything in between, there have been a... Continue Reading Posted at 9:03 PM \| Permalink \| Comments
Dec15	Proof: The Success of Your Direct Mail Program Depends on the Post Office Susan Gunelius December 15, 2007 I can remember so many times during my corporate marketing career when someone would come barging into my office demanding to know why a specific piece of direct mail was not delivered. Executives would get involved demanding that I call... Continue Reading Posted at 9:42 PM \| Permalink \| Comments
Dec14	Happy 2nd Anniversary Know More Media Susan Gunelius December 14, 2007 Today, I'd like to say happy anniversary to Know More Media. Today, Know More Media celebrates its second anniversary. I'm very proud to write for MarketingBlurb and to be part of the Know More Media team of business bloggers. During... Continue Reading Posted at 9:51 PM \| Permalink \| Comments
Dec13	When Product Disclaimers Get Absurd Susan Gunelius December 13, 2007 For the past eleven years, the Michigan Lawsuit Abuse Watch (M-LAW) has held The Wacky Warning Label Contest in response to the high number of frivolous lawsuits that are filed each year. The point the group is trying to make... Continue Reading Posted at 6:57 PM \| Permalink \| Comments
Dec12	The Importance of Online Advertising to Consumers at Work Susan Gunelius December 12, 2007 A new report by the USC Annenberg School's Center for the Digital Future states that in 2006, Internet users spent at least one full workday each week online. That's a 70% increase from just five years prior to the 2006... Continue Reading Posted at 9:05 PM \| Permalink \| Comments
Dec11	Amazon Invests in Bill Me Later Susan Gunelius December 11, 2007 Shopping on Amazon (NASDAQ: AMZN) is about to get much easier for consumers who don't have a credit card or bank account allowing them to open a PayPal account for online purchases. Amazon has invested in Bill Me Later to... Continue Reading Posted at 12:11 PM \| Permalink \| Comments
Dec10	Top Ten Toys Online This Holiday Season Susan Gunelius December 10, 2007 Yahoo! Shopping released a list of the Top Ten Most Popular Toys this holiday season based on searches. It's not surprising to see Nintendo's Wii top the list. I've been wondering if the shortage of Wiis this season was manufactured to increase... Continue Reading Posted at 9:19 PM \| Permalink \| Comments
Dec 9	When Trademarks Get in the Way Susan Gunelius December 9, 2007 I read a great post by Matthew Stibbe at Bad Language this week that talks about a topic that has always bothered me - trademark symbols. Now, I'm not saying I don't like the legal purpose of trademarks. I'm all... Continue Reading Posted at 7:13 PM \| Permalink \| Comments
Dec 7	NBC Refuses to Air Ads Thanking U.S. Troops from Freedom's Watch Susan Gunelius December 7, 2007 Today is Pearl Harbor Day - the anniversary of a day that lives in infamy when Japanese troops attacked a military base in Hawaii and spurred the United States into World War II. It's a day to commemorate those men... Continue Reading Posted at 3:38 PM \| Permalink \| Comments
Dec 6	Logo Redesigns: Good, Bad & Ugly Susan Gunelius December 6, 2007 Thanks to Drew McLellan for writing about a great post by Chris Bayder on A Clever Cookie called "The Best and Worst Logo Remakes of the Century." I am always intrigued by logo redesigns and rebranding campaigns, so I loved... Continue Reading Posted at 1:26 PM \| Permalink \| Comments
Dec 5	How to Stimulate Out-of-the-Box Thinking Susan Gunelius December 5, 2007 How many times have you been in a marketing or new product development meeting and been asked by the meeting's leader to think out-of-the-box to come up with innovative ideas? How many times have you been that team leader asking... Continue Reading Posted at 3:30 PM \| Permalink \| Comments
Dec 4	Ads on Airplanes: Will They Take Off? Susan Gunelius December 4, 2007 InterAir Media provides in-flight marketing and media placement services. On Thanksgiving weekend, they rolled out a new type of in-flight advertising with ads on the exteriors of planes. The ad will be placed on or near the airplane's door where passengers will see... Continue Reading Posted at 5:59 PM \| Permalink \| Comments
Dec 3	Verizon Wireless Succumbs to the Google Phone Susan Gunelius December 3, 2007 Back in September I wrote about the Google phone and Verizon Wireless' statement wherein a company representative made it clear that if a Google phone became a reality, Verizon Wireless would be unlikely to join in. Then again in early November when... Continue Reading Posted at 8:23 PM \| Permalink \| Comments
Dec 2	When One Line of Copy Says It All Susan Gunelius December 2, 2007 I think one of the most important aspects of writing good copy is creating words that convey a message clearly and concisely without the dependence on graphics. Of course, graphic design is important to enhance the message, but to me,... Continue Reading Posted at 8:20 PM \| Permalink \| Comments
Dec 1	Eco-Friendly Packaging from Wesson Oil Susan Gunelius December 1, 2007 When you think of green marketing, Wesson Oil is probably not one of the first products that pops into your head. However, ConAgra Foodservice (a division of ConAgra Foods, NYSE: CAG) has launched a new eco-friendly package to the Wesson Oil... Continue Reading Posted at 9:42 PM \| Permalink \| Comments

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