MarketingBlurb: January 2008 Archives

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Jan31	Starbucks' Repositioning Strategy Susan Gunelius January 31, 2008 Know More: Marketing Strategy, Positioning Just last week, Starbucks rolled out its $1 coffee and free refills program showing early efforts to lure customers from competitors like McDonald's gourmet coffee. Today, the next step in Starbucks (NASDAQ: SBUX) repositioning strategy has been revealed. Say goodbye to breakfast sandwiches to go with your Starbucks latte. Starbucks will no longer offer breakfast sandwiches. The strategy is meant to reposition Starbucks as the specialty coffee destination. Will it work? That remains to be seen, but franchisees will feel the effects immediately. It seems that breakfast sandwiches added $35,000 to each franchisee's bottom-line. Now, we'll have to wait to see how Starbucks' existing customers react to the change. Continue Reading Posted at 8:08 PM \| Permalink \| Comments
Jan30	Search Advertising Spending Lines Google's Pockets Susan Gunelius January 30, 2008 Search advertising spending has grown explosively over the past decade with one company reaping the benefits far more than any other - Google (NASDAQ: GOOG). It's been estimated by eMarketer that 75% of search advertising spending lines Google's pockets (up from... Continue Reading Posted at 8:54 PM \| Permalink \| Comments
Jan29	Quiznos & Subway in Court Over Viral Marketing Susan Gunelius January 29, 2008 Will the rules of user-generated content change in the near future? It's possible depending on the outcome of a lawsuit Subway filed against Quiznos. Quiznos has been putting a lot of effort into boosting sales, and it seems that the... Continue Reading Posted at 7:18 PM \| Permalink \| Comments
Jan28	Super Bowl Tickets Sell for Record Prices Susan Gunelius January 28, 2008 Could the NFL change its ticket pricing strategies in the future? That might be likely based on the extreme prices fans are willing to pay for Super Bowl tickets this year. New England Patriots and New York Giants fans are... Continue Reading Posted at 8:23 PM \| Permalink \| Comments
Jan27	Caffe Acapella Debuts Edible Coffee Susan Gunelius January 27, 2008 Caffe Acapella is a small company in Philadelphia that debuted the world's first edible coffee candy this month that does not include cocoa beans. The candy is made primarily from imported coffee beans with some milk, cocoa butter and sugar... Continue Reading Posted at 9:16 PM \| Permalink \| Comments
Jan26	Do Not Mail...Catalogs Susan Gunelius January 26, 2008 Telemarketing has felt the affects of the National Do Not Call Registry, and now, it looks like catalog mailers will be the next group to be rejected by consumers thanks to a nonprofit agency, CatalogChoice.org. According to the CatalogChoice.org website,... Continue Reading Posted at 9:15 PM \| Permalink \| Comments
Jan24	Online Marketing Tactics for BtoB & BtoC Susan Gunelius January 24, 2008 A new article on eMarketer shows there are some interesting differences between online marketing tactics being implemented in the business-to-business segment versus the business-to-consumer segment. According to a study conducted by Guideline and sponsored by the Association of National Advertisers and... Continue Reading Posted at 9:13 PM \| Permalink \| Comments
Jan23	Is Open Source Advertising Coming from Google & Publicis? Susan Gunelius January 23, 2008 Google (NASDAQ: GOOG) and Publicis Groupe are teaming up in a non-exclusive partnership to develop a new approach to digital advertising. The partnership is expected to bring a technological powerhouse together with a creative powerhouse to redefine digital advertising.Eric E.... Continue Reading Posted at 8:59 PM \| Permalink \| Comments
Jan22	Victoria's Secret Plans Super Bowl Commercial Susan Gunelius January 22, 2008 It's been nine years since the last time Victoria's Secret advertised during the Super Bowl, but in 2008, the brand will make an appearance again with a commercial hyping its Valentine's Day promotions. The commercial was created in-house and will... Continue Reading Posted at 9:31 PM \| Permalink \| Comments
Jan21	Are Coupons Making a Comeback? Susan Gunelius January 21, 2008 A recent study by comScore determined that 53% of consumers visit online coupon websites regularly to find promotions. Are you one of them? I can't say that I visit coupon sites regularly, but I try to remember to check for... Continue Reading Posted at 9:00 PM \| Permalink \| Comments
Jan19	The Viral Marketing of Cloverfield Susan Gunelius January 19, 2008 Filmmaker J.J. Abrams (the man behind popular television shows like Lost and Alias) has been working on his latest movie, Cloverfield, with Paramount studios for over a year. Using a veil of secrecy and tease marketing tactics made popular by brands... Continue Reading Posted at 9:27 PM \| Permalink \| Comments
Jan18	Giant Waterfalls to Boost NYC Tourism Susan Gunelius January 18, 2008 Remember when those big archways with red drapes on them were erected all around New York City's Central Park in 2005? I remember watching the Today Show and seeing Matt Lauer walking through those red drapes (called 'panels' by the artist... Continue Reading Posted at 6:44 PM \| Permalink \| Comments
Jan17	The Argument Against Marketing to Influencers Susan Gunelius January 17, 2008 If you read MarketingBlurb regularly, then you already know I'm a big advocate of word-of-mouth marketing and social media marketing to leverage offline and online influencers in order to drive awareness and recognition of a product thereby increasing sales. With... Continue Reading Posted at 7:27 PM \| Permalink \| Comments
Jan16	Top 50 U.S. Web Rankings for December 2007: An Interesting Look at Who's Who of the Internet Susan Gunelius January 16, 2008 ComScore Media Metrix released their list of the Top 50 U.S. Web Rankings for December 2007 yesterday, and the results are a mixed bag of what you'd expect with a few surprises (or at least interesting rankings) mixed in. Not... Continue Reading Posted at 6:56 PM \| Permalink \| Comments
Jan15	Wanted: Big Foot Bait Susan Gunelius January 15, 2008 I found something fun for MarketingBlurb readers today. Just when I think I can't see an ad worse than that local car dealership ad that runs in my area featuring the dealership's owner and his parrot, I find a little gem... Continue Reading Posted at 9:08 PM \| Permalink \| Comments
Jan14	The New Dunkin' Donuts You Tube Contest Susan Gunelius January 14, 2008 More and more companies are using YouTube to produce online social media marketing campaigns by creating a YouTube profile specifically for the company then running viral marketing initiatives from that profile page. Dunkin' Donuts provides a great example of one such... Continue Reading Posted at 9:03 PM \| Permalink \| Comments
Jan12	Breyers Tries to Make Yogurt Healthier Susan Gunelius January 12, 2008 It seems like more and more products are adding vitamins, antioxidants and herbs to their products in an attempt to make them seem healthier to consumers. Now, Breyers has launched a new product that tries to turn yogurt into a... Continue Reading Posted at 9:04 PM \| Permalink \| Comments
Jan11	Would Americans Buy the World's Cheapest Car? Susan Gunelius January 11, 2008 India's Tata Motors just unveiled the world's cheapest car. At just $2500, the Tata Nano has been dubbed the people's car. It holds 5 people, goes up to 60 miles per hour and gets 50 miles per gallon. That price will... Continue Reading Posted at 9:25 PM \| Permalink \| Comments
Jan10	Words to Avoid in Copywriting Susan Gunelius January 10, 2008 Yesterday, an article I wrote was published on Entrepreneur.com entitled Misleading Marketing Copy. The article discusses words and phrases that businesses should avoid or at the least use very cautiously when writing copy for ads or marketing materials. These words... Continue Reading Posted at 8:37 PM \| Permalink \| Comments
Jan 9	Sears' Troubles Grow as More Privacy Concerns are Made Public Susan Gunelius January 9, 2008 Just last week, Sears (NASDAQ: SHLD) was under fire for installing spyware on anyone's computer who signed up for Sears' MySHCcommunity.com, which is the company's 'community program', but Sears' wrongdoing was not over yet. On Thursday, a Computer Associates (NYSE:... Continue Reading Posted at 12:22 PM \| Permalink \| Comments
Jan 8	The Queen of England Loves Her Wii Susan Gunelius January 8, 2008 How about that for a tagline? According to an article on People.co.uk, Prince Williams's girlfriend, Kate Middleton, gave the future King of England a Nintendo Wii for Christmas. The Queen of England gave the Wii a try and now she's a big... Continue Reading Posted at 7:39 PM \| Permalink \| Comments
Jan 6	Wings So Hot You Have to Sign a Waiver Susan Gunelius January 6, 2008 A restaurant in Chicago is serving wings that are so hot customers have to sign a waiver agreeing not to sue for injuries before they can eat them. The wings are the creation of Robin Rosenberg, the chef at Jake Melnick's... Continue Reading Posted at 8:43 PM \| Permalink \| Comments
Jan 5	Are Shocking Ads Really Effective Susan Gunelius January 5, 2008 I'm not a fan of ads that rely on shock value. I'm not saying that they can't be effective, but overall, I think they're a cop out and a form of lazy marketing. Today, I found an example of an... Continue Reading Posted at 8:49 PM \| Permalink \| Comments
Jan 4	The Importance of Keeping Ads Current Susan Gunelius January 4, 2008 I wrote a book about copywriting that's going to be published in September. In it, I talk about the importance of ensuring your copy is timely and current based on your ad's placement. I even cite the example of online... Continue Reading Posted at 9:06 PM \| Permalink \| Comments
Jan 3	Are Iowa Caucuses More Than PR Machines? Susan Gunelius January 3, 2008 The 2008 Presidential Election is coming and that means the marketing machines behind the candidates are in overdrive. Today, the Iowa Caucuses are being held. The caucuses are meant to drum up support for candidates as well as help the... Continue Reading Posted at 8:19 AM \| Permalink \| Comments
Jan 2	Win Free Promotional Products from FarFromBoring.com Susan Gunelius January 2, 2008 Sponsored ReviewIf you're in the market for promotional products, then you might want to check out the promotional products contest going on at FarFromBoring.com. Each week, FarFromBoring.com will give away $500 in free promotional products to one lucky winner. The... Continue Reading Posted at 2:11 PM \| Permalink \| Comments
Jan 1	Banned Words List: Beware Marketers Susan Gunelius January 1, 2008 Since 1975 Lake Superior State University has created an annual list of banished words. The list is meant to target words that are overused and abused in the English language. Words are considered from nominations received through the LSSU website. ... Continue Reading Posted at 8:41 PM \| Permalink \| Comments

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