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Feb29
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Leap year comes once every four years, and some companies try to cash in on that extra business day with special marketing promotions. This year, Boston Market declared February 29th National Order-In Day, and the Detroit Zoo offered discounted entrance fees to anyone who visited the zoo on February 29th.  The list of promotions goes on and on. Actually, I'm surprised there aren't more widespread, huge promotions devised around leap year. It seems like a great way to drive an extra day of profits to help businesses meet their financial objectives. What do you think? What are some of your favorite leap year promotions from this year or prior years?
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Feb27
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Starbucks (NASDAQ: SBUX) made the bold (and bizarre) decision to close 7,100 of its company-owned stores throughout the United States yesterday to re-train Starbucks baristas in the fine art of making the perfect cup of espresso. Wise decision or pathetic...
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Feb26
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Beyonce Knowles isn't afraid to use her well-known brand name and image to help boost sales for her mother's clothing line, House of Dereon. In fact, she posed for a recent ad campaign (some of the images also appear on...
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Feb25
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Yahoo! (NASDAQ: YHOO) CEO Jerry Yang has one more trick up his sleeve that might just make Microsoft (NASDAQ: MSFT) up its ante. It seems, Yahoo! is poised to launch a revolutionary online advertising platform (code name: Apex) that might...
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Feb23
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Fast Company is one of the latest companies to embrace user-generated content. Fast Company added a Business Network to its website where users can publish blog posts, participate in forums and ask and answer questions. Fast Company touts it as...
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Feb21
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Unilever recently launched another extension to its popular Axe brand. This time, the company has added another shower gel line including the new Axe Skin Contact Hyrdrating Shower Gel. I think the Axe product line is great. The advertising is...
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Do you believe Microsoft (NASDAQ: MSFT) has truly changed its tune when it comes to embracing open source? According to a Microsoft press release today, the company is, "implementing four new interoperability principles and corresponding actions across its high-volume business products:...
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Feb19
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Swiss specialist car maker, Rinspeed, has come out with a car that can drive on land and underwater (up to 30' underwater) called the sQuba. I live in Central Florida where there are a lot of lakes. Often, I've been...
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Feb18
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Earlier this year, eBay (NASDAQ: EBAY) announced some changes to its fee structure and feedback system. Various fees would be higher with some features that were once offered at a cost now available for free, but overall, fees are higher...
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Feb17
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Pepsi (NYSE: PEP) has launched a unique brand extension in the United Kingdom called Pepsi Raw. It's made with natural ingredients including apple extract, coffee leaf, cane sugar, and sparkling water. I don't know about you, but that combination has...
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Feb16
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I was browsing around the Advertising Age website today when I came across a post on the AdAges blog that led me to the Car Lust Blog. I may not have stumbled on this blog otherwise, and I'm glad I...
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Feb14
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In January, PayPal and Ipsos conducted a survey of men and women in the United States and the United Kingdom to learn more about their buying habits related to Valentine's Day. Interestingly, the study found that people from the United...
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Feb13
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It seems like every several years, Yoko Ono comes out of the woodwork to remind the world she was married to John Lennon, and she wants some respect for it. Today, Know More Media's business bloggers are buzzing about a...
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Feb12
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Each year, IHOP holds National Pancake Day where every IHOP visitor can get one free short stack of IHOP's famous buttermilk pancakes (that's three pancakes). Today was the day for 2008. Free pancakes were distributed at IHOP locations across the country...
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Feb11
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As expected, Yahoo! rejected Microsoft's $44.6 billion acquisition offer (that's $31 per share) saying it severely undervalued the company even though the offer was a 61% premium over Yahoo!'s (NASDAQ: YHOO) stock price last week. Microsoft (NASDAQ: MSFT) released a statement...
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Feb 9
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I found a great print ad on Adgoodness today. This one is for RedefiningWealth.com and was created by Burnkit in Vancouver. It's composed of an image of the Canadian $10 bank note (like a $10 bill in the U.S.) featuring the...
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Feb 8
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While browsing through Digg today, I came across a post that demonstrates a great use of copywriting and a creative marketing concept on a business card. On a post at EricBramlett.com, a realtor's business card is posted. Actually, the realtor...
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Feb 7
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Today, Changewave released the results of a research study of cell phone purchase intent and satisfaction for both cell phones, themselves, and cellular service providers. As you'd expect, Changewave learned that there is a significant shift in people moving up...
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Feb 6
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It appears there is some value in event marketing. According to a report by the Advertising Research Foundation, Harris Interactive conducted a poll of 5,000 people after they attended a brand sponsored event (e.g., a sports event, walk-a-thon, theme park, trade...
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Feb 5
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It's called ad creep, and it's made its way onto school buses. First, McDonald's placed ads on report cards (which has since stopped), and now, SAC, Inc. (an advertising company) has secured an 11" strip of advertising space above the windows inside...
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Feb 4
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There were a lot of entertaining commercials during the Super Bowl last night. With each 30-second spot costing $2.7 million, I think several of the Super Bowl commercials really hit the mark. I thought the Pepsi commercial featuring Justin Timberlake was...
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Feb 2
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In a move that is not completely unexpected, Microsoft (NASDAQ: MSFT) offered $44.6 billion to acquire Yahoo! (NASDAQ: YHOO) on Friday. Could the combined companies pose a threat to Google's monopoly stronghold? Let's hope so.According to comScore, together Yahoo! and Microsoft...
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Feb 1
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Delicious H2O is apparently made from the waters of Mount Rainier in Washington. This brand of water is not just for anyone but rather only for the most discerning H2O drinker - or at least that's what they want us to...
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