I found a great print ad on Adgoodness today. This one is for RedefiningWealth.com and was created by Burnkit in Vancouver. It's composed of an image of the Canadian $10 bank note (like a $10 bill in the U.S.) featuring the face of the first Canadian Prime Minister, Sir John A. McDonald (if I'm wrong on that, please correct me).
The copy in the ad is placed to depict a tear running down Sir John A. McDonald's face that reads, "You're giving me away?" The only other text in the ad is the URL for RedefiningWealth.com in the lower righthand corner and legal disclaimers along the left side of the ad. Here is the ad, courtesy of Adgoodness:
While I think the concept of this ad is very creative, I'm not sure if it will actually drive customers to action. What do you think?
I would use a split test champaign to justify tossing such stuff in the trash. (Assuming that it lost.)
Posted by: Ted | February 10, 2008 9:44 AM | Permalink to Comment