MarketingBlurb: March 2008 Archives

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Mar31	Charity Wines Named for Professional Baseball Players Susan Gunelius March 31, 2008 Know More: Cause Marketing, Sports Marketing The professional baseball season is here, so there's no better time to talk about cause marketing related to baseball! Charity Wines brings us the Longball Cellars line of wines named for Major League Baseball players. In the Spring of 2007, three wines named for Boston baseball players Manny Ramirez, Curt Schilling and Tim Wakefield brought in $350,000 for charity in just three months. That success led Charity Wines to expand the professional baseball player wine line this year to 18 retired and active players from Boston, New York, Atlanta, Cincinnati, Chicago, Baltimore and Philadelphia. The goal is to raise $2 million for charity in 2008 through the sales of Longball Cellars wines. Continue Reading Posted at 9:32 PM \| Permalink \| Comments
Mar29	2008 Presidential Election - John McCain Ad Launched Susan Gunelius March 29, 2008 The first television commercial for the 2008 Presidential Election was unveiled this week. It comes from Republican Presidential candidate John McCain, and according to Advertising Age, it will run in New Mexico in both English and Spanish.You can see the... Continue Reading Posted at 9:47 PM \| Permalink \| Comments
Mar28	Pantene Pro-V - A Simple Ad with a Strong Message Susan Gunelius March 28, 2008 I'm not usually a big fan of gimmicky ads that rely on a photo without the copy to back it up, but I found an ad on AdGoodness today from Pantene Pro-V that proves a picture can be worth a thousand... Continue Reading Posted at 8:47 PM \| Permalink \| Comments
Mar27	Free Adobe PhotoShop Launches Online Susan Gunelius March 27, 2008 Adobe Systems Inc. (NASDAQ: ADBE) announced today that Adobe PhotoShop Express, a stripped down version of the popular image editing software, has launched online, and it's available for free. It's still in a beta version, but this is a great... Continue Reading Posted at 8:34 PM \| Permalink \| Comments
Mar26	Scion Embraces Online Influencers with Viral Push Susan Gunelius March 26, 2008 It's incredibly refreshing to see a viral marketing campaign from a company that appears to truly "get it". Scion launched a new viral campaign through ScionSpeak.com that invites Scion enthusiasts to create their own custom crests using the Scion logo... Continue Reading Posted at 9:18 PM \| Permalink \| Comments
Mar25	comScore Releases Annual State of the Internet Report Susan Gunelius March 25, 2008 Each year, comScore releases its State of the Internet Report. The 2007 report was just released, and there is a great write up about it on Tech Crunch. One of the most interesting things in the report to me relates... Continue Reading Posted at 8:34 PM \| Permalink \| Comments
Mar24	Gibson Sues over Guitar Hero - Valid or Sour Grapes? Susan Gunelius March 24, 2008 Trademarks are a huge part of marketing, so I was intrigued by the newest Guitar Hero lawsuit. Gibson Guitar Corporation and Activision (NASDAQ: ATVI) have had a licensing deal for several years wherein Activision has used Gibson guitar images in... Continue Reading Posted at 12:06 PM \| Permalink \| Comments
Mar23	Is an Online Ad Targeting Law Coming? Susan Gunelius March 23, 2008 There is a bill in New York state to place some laws and fines around online advertising that uses personal information for targeting. The law could force online advertisers to provide clear ways for people to opt out of any... Continue Reading Posted at 11:50 AM \| Permalink \| Comments
Mar22	Focus Group Hypnosis: Real or a Load of You Know What? Susan Gunelius March 22, 2008 Let me preface this post by saying I'm all for researching consumer behavior and the psychology behind it. With that said, let's discuss focus group hypnosis, which has been growing in popularity and getting some attention from the news media... Continue Reading Posted at 11:26 AM \| Permalink \| Comments
Mar20	March Madness OnDemand Expected to Grow by Double Digits Susan Gunelius March 20, 2008 CBS expects the number of people watching videos online through its March Madness On Demand will attain double digit growth this year over the 1.4 million subscribers in 2007. Last year, CBS offered the first 56 games streamed online. This... Continue Reading Posted at 8:15 PM \| Permalink \| Comments
Mar19	Madonna Promotes New Album with Vodafone Pre-Release Susan Gunelius March 19, 2008 Madonna's latest ground-breaking career move (i.e., Madonna's latest publicity stunt) comes to us via cell phones. To support the upcoming release of her new album, Hard Candy, Madonna will release one new song from the album per day during the week leading... Continue Reading Posted at 6:02 PM \| Permalink \| Comments
Mar18	Marketing Cats - Introducing the $22,000 Ashera Designer Cat Susan Gunelius March 18, 2008 What does a filthy rich person do with their extra cash when they already have all the typical things the mega-wealthy need to show off their status? How about a designer cat?Frankly, I think this is kind of sick, but... Continue Reading Posted at 10:52 PM \| Permalink \| Comments
Mar17	Introducing the 230 MPG Aptera Susan Gunelius March 17, 2008 Here's a product that won't require much marketing creativity - the product not only looks super cool, but it's also good for the environment and your wallet. The Aptera car from Accelerated Composites (AC) gets a hefty 230 miles per... Continue Reading Posted at 8:48 PM \| Permalink \| Comments
Mar15	Kate Walsh Heats Up Cadillac Commercials Susan Gunelius March 15, 2008 Kate Walsh is a hot celebrity with two recent hit shows (Grey's Anatomy and Private Practice), so Cadillac probably felt like they struck gold when she signed on to appear in a series of Cadillac CTS commercials. I have to... Continue Reading Posted at 9:37 PM \| Permalink \| Comments
Mar14	Users Say No to Ads in Online Videos Susan Gunelius March 14, 2008 Watching videos online has grown by leaps and bounds over the past few years and it shows no signs of stopping. According to a study of internet users by Burst Media in December 2007, 70% of respondents watch online videos... Continue Reading Posted at 9:17 PM \| Permalink \| Comments
	Study Shows Cultural Differences in Eye Tracking Susan Gunelius March 14, 2008 I found a new blog that I added to my list of subscriptions today - Neuromarketing - Where Brain Science and Marketing Meet. It provides some unique perspectives on marketing that I love. For example, Roger Dooley wrote an interesting... Continue Reading Posted at 7:15 PM \| Permalink \| Comments
Mar12	Google Wins DoubleClick in Its Plot to Rule the World Susan Gunelius March 12, 2008 Like a slow-moving pathogen (or political dictator), Google (NASDAQ: GOOG) is slowly taking over the world (or at least the Internet). Am I being too harsh? It certainly seems like Google has a bit too much power, but alas, Google's... Continue Reading Posted at 3:09 PM \| Permalink \| Comments
Mar11	AT&T Tries to Milk More from Its American Idol Sponsorship Susan Gunelius March 11, 2008 I haven't watched the last few seasons of American Idol. It's gotten a bit boring and redundant to me, but it's still a very popular show. Despite not watching American Idol for a few seasons, I certainly haven't forgotten that viewers... Continue Reading Posted at 8:56 PM \| Permalink \| Comments
Mar10	The Free Shipping Debate Susan Gunelius March 10, 2008 I do a lot of shopping online. I have 3-year old triplets, and getting out to a store is challenging since I'd rather not have to drag them with me. Today, I wanted to order something for my daughter, but... Continue Reading Posted at 9:07 PM \| Permalink \| Comments
Mar 8	John McCain is Entering the Twilight Zone Susan Gunelius March 8, 2008 In case you haven't heard, John McCain is entering the Twilight Zone. Not sure what I'm talking about? Just watch the spot in the YouTube video below and you'll understand.I'm not just confused by the music and out-of-this-world imagery, but... Continue Reading Posted at 9:06 PM \| Permalink \| Comments
Mar 7	CheapTickets Wants Your Cheap Stories Susan Gunelius March 7, 2008 In preparation to launch a new ad campaign called "Show Us Your Cheap", CheapTickets is asking customers to submit their cheap travel stories via the CheapTickets website. Stories must be less than 500 words and describe how the entrant saved money... Continue Reading Posted at 8:11 PM \| Permalink \| Comments
Mar 6	Truth in Copywriting Susan Gunelius March 6, 2008 One of the most important aspects that I teach in my copywriting class and book is the importance of being honest. The risk of embellishing the truth in marketing copy is far worse than any short term gain that false copy could bring... Continue Reading Posted at 7:19 PM \| Permalink \| Comments
Mar 5	Creative Jelly Belly Cafe Packaging Susan Gunelius March 5, 2008 I'm loving the new packaging for the Jelly Belly Cafe products designed by Andrew Gibbs of TheDieLine.com. It's fun and colorful as you'd expect from a Jelly Belly product but not necessarily from a coffee-flavored product. I love the combination.I also... Continue Reading Posted at 9:04 PM \| Permalink \| Comments
Mar 4	Airborne Pays False Advertising Class Action Settlement Susan Gunelius March 4, 2008 Airborne will pay $23.3 million to settle a class action lawsuit wherein the herbal supplement company was accused of false advertising. You've probaby heard of Airborne. You may have even tried it. I have. Did it work? I don't think... Continue Reading Posted at 1:07 PM \| Permalink \| Comments
Mar 3	iPods Make You Smarter Susan Gunelius March 3, 2008 While it's not an Apple (NASDAQ: AAPL)tagline for the iPod yet, "iPods make you smarter," could be integrated into the next Apple ad campaign thanks to a list of 100 ways you can use an iPod to boost your IQ... Continue Reading Posted at 8:24 PM \| Permalink \| Comments
Mar 2	The Case for Why Google is the Market Leader Susan Gunelius March 2, 2008 There's an image that's growing in popularity and making its way across the internet thanks to Digg. It shows screen shots of the home pages of AOL, Yahoo! (NASDAQ: YHOO) and Google (NASDAQ: GOOG) with the title, "There's a Reason Google's Best," spanning... Continue Reading Posted at 8:50 PM \| Permalink \| Comments
Mar 1	Agencies Lack Social Media Marketing Capabilities Susan Gunelius March 1, 2008 While this comes as no surprise to me (and probably no surprise to most bloggers or blog readers), apparently, the rest of the world is just realizing that agencies don't get social media marketing. According to a recent poll by... Continue Reading Posted at 7:12 PM \| Permalink \| Comments

« February 2008 | Main | April 2008 »

Mar31	Charity Wines Named for Professional Baseball Players Susan Gunelius March 31, 2008 Know More: Cause Marketing, Sports Marketing The professional baseball season is here, so there's no better time to talk about cause marketing related to baseball! Charity Wines brings us the Longball Cellars line of wines named for Major League Baseball players. In the Spring of 2007, three wines named for Boston baseball players Manny Ramirez, Curt Schilling and Tim Wakefield brought in $350,000 for charity in just three months. That success led Charity Wines to expand the professional baseball player wine line this year to 18 retired and active players from Boston, New York, Atlanta, Cincinnati, Chicago, Baltimore and Philadelphia. The goal is to raise $2 million for charity in 2008 through the sales of Longball Cellars wines. Continue Reading Posted at 9:32 PM \| Permalink \| Comments
Mar29	2008 Presidential Election - John McCain Ad Launched Susan Gunelius March 29, 2008 The first television commercial for the 2008 Presidential Election was unveiled this week. It comes from Republican Presidential candidate John McCain, and according to Advertising Age, it will run in New Mexico in both English and Spanish.You can see the... Continue Reading Posted at 9:47 PM \| Permalink \| Comments
Mar28	Pantene Pro-V - A Simple Ad with a Strong Message Susan Gunelius March 28, 2008 I'm not usually a big fan of gimmicky ads that rely on a photo without the copy to back it up, but I found an ad on AdGoodness today from Pantene Pro-V that proves a picture can be worth a thousand... Continue Reading Posted at 8:47 PM \| Permalink \| Comments
Mar27	Free Adobe PhotoShop Launches Online Susan Gunelius March 27, 2008 Adobe Systems Inc. (NASDAQ: ADBE) announced today that Adobe PhotoShop Express, a stripped down version of the popular image editing software, has launched online, and it's available for free. It's still in a beta version, but this is a great... Continue Reading Posted at 8:34 PM \| Permalink \| Comments
Mar26	Scion Embraces Online Influencers with Viral Push Susan Gunelius March 26, 2008 It's incredibly refreshing to see a viral marketing campaign from a company that appears to truly "get it". Scion launched a new viral campaign through ScionSpeak.com that invites Scion enthusiasts to create their own custom crests using the Scion logo... Continue Reading Posted at 9:18 PM \| Permalink \| Comments
Mar25	comScore Releases Annual State of the Internet Report Susan Gunelius March 25, 2008 Each year, comScore releases its State of the Internet Report. The 2007 report was just released, and there is a great write up about it on Tech Crunch. One of the most interesting things in the report to me relates... Continue Reading Posted at 8:34 PM \| Permalink \| Comments
Mar24	Gibson Sues over Guitar Hero - Valid or Sour Grapes? Susan Gunelius March 24, 2008 Trademarks are a huge part of marketing, so I was intrigued by the newest Guitar Hero lawsuit. Gibson Guitar Corporation and Activision (NASDAQ: ATVI) have had a licensing deal for several years wherein Activision has used Gibson guitar images in... Continue Reading Posted at 12:06 PM \| Permalink \| Comments
Mar23	Is an Online Ad Targeting Law Coming? Susan Gunelius March 23, 2008 There is a bill in New York state to place some laws and fines around online advertising that uses personal information for targeting. The law could force online advertisers to provide clear ways for people to opt out of any... Continue Reading Posted at 11:50 AM \| Permalink \| Comments
Mar22	Focus Group Hypnosis: Real or a Load of You Know What? Susan Gunelius March 22, 2008 Let me preface this post by saying I'm all for researching consumer behavior and the psychology behind it. With that said, let's discuss focus group hypnosis, which has been growing in popularity and getting some attention from the news media... Continue Reading Posted at 11:26 AM \| Permalink \| Comments
Mar20	March Madness OnDemand Expected to Grow by Double Digits Susan Gunelius March 20, 2008 CBS expects the number of people watching videos online through its March Madness On Demand will attain double digit growth this year over the 1.4 million subscribers in 2007. Last year, CBS offered the first 56 games streamed online. This... Continue Reading Posted at 8:15 PM \| Permalink \| Comments
Mar19	Madonna Promotes New Album with Vodafone Pre-Release Susan Gunelius March 19, 2008 Madonna's latest ground-breaking career move (i.e., Madonna's latest publicity stunt) comes to us via cell phones. To support the upcoming release of her new album, Hard Candy, Madonna will release one new song from the album per day during the week leading... Continue Reading Posted at 6:02 PM \| Permalink \| Comments
Mar18	Marketing Cats - Introducing the $22,000 Ashera Designer Cat Susan Gunelius March 18, 2008 What does a filthy rich person do with their extra cash when they already have all the typical things the mega-wealthy need to show off their status? How about a designer cat?Frankly, I think this is kind of sick, but... Continue Reading Posted at 10:52 PM \| Permalink \| Comments
Mar17	Introducing the 230 MPG Aptera Susan Gunelius March 17, 2008 Here's a product that won't require much marketing creativity - the product not only looks super cool, but it's also good for the environment and your wallet. The Aptera car from Accelerated Composites (AC) gets a hefty 230 miles per... Continue Reading Posted at 8:48 PM \| Permalink \| Comments
Mar15	Kate Walsh Heats Up Cadillac Commercials Susan Gunelius March 15, 2008 Kate Walsh is a hot celebrity with two recent hit shows (Grey's Anatomy and Private Practice), so Cadillac probably felt like they struck gold when she signed on to appear in a series of Cadillac CTS commercials. I have to... Continue Reading Posted at 9:37 PM \| Permalink \| Comments
Mar14	Users Say No to Ads in Online Videos Susan Gunelius March 14, 2008 Watching videos online has grown by leaps and bounds over the past few years and it shows no signs of stopping. According to a study of internet users by Burst Media in December 2007, 70% of respondents watch online videos... Continue Reading Posted at 9:17 PM \| Permalink \| Comments
	Study Shows Cultural Differences in Eye Tracking Susan Gunelius March 14, 2008 I found a new blog that I added to my list of subscriptions today - Neuromarketing - Where Brain Science and Marketing Meet. It provides some unique perspectives on marketing that I love. For example, Roger Dooley wrote an interesting... Continue Reading Posted at 7:15 PM \| Permalink \| Comments
Mar12	Google Wins DoubleClick in Its Plot to Rule the World Susan Gunelius March 12, 2008 Like a slow-moving pathogen (or political dictator), Google (NASDAQ: GOOG) is slowly taking over the world (or at least the Internet). Am I being too harsh? It certainly seems like Google has a bit too much power, but alas, Google's... Continue Reading Posted at 3:09 PM \| Permalink \| Comments
Mar11	AT&T Tries to Milk More from Its American Idol Sponsorship Susan Gunelius March 11, 2008 I haven't watched the last few seasons of American Idol. It's gotten a bit boring and redundant to me, but it's still a very popular show. Despite not watching American Idol for a few seasons, I certainly haven't forgotten that viewers... Continue Reading Posted at 8:56 PM \| Permalink \| Comments
Mar10	The Free Shipping Debate Susan Gunelius March 10, 2008 I do a lot of shopping online. I have 3-year old triplets, and getting out to a store is challenging since I'd rather not have to drag them with me. Today, I wanted to order something for my daughter, but... Continue Reading Posted at 9:07 PM \| Permalink \| Comments
Mar 8	John McCain is Entering the Twilight Zone Susan Gunelius March 8, 2008 In case you haven't heard, John McCain is entering the Twilight Zone. Not sure what I'm talking about? Just watch the spot in the YouTube video below and you'll understand.I'm not just confused by the music and out-of-this-world imagery, but... Continue Reading Posted at 9:06 PM \| Permalink \| Comments
Mar 7	CheapTickets Wants Your Cheap Stories Susan Gunelius March 7, 2008 In preparation to launch a new ad campaign called "Show Us Your Cheap", CheapTickets is asking customers to submit their cheap travel stories via the CheapTickets website. Stories must be less than 500 words and describe how the entrant saved money... Continue Reading Posted at 8:11 PM \| Permalink \| Comments
Mar 6	Truth in Copywriting Susan Gunelius March 6, 2008 One of the most important aspects that I teach in my copywriting class and book is the importance of being honest. The risk of embellishing the truth in marketing copy is far worse than any short term gain that false copy could bring... Continue Reading Posted at 7:19 PM \| Permalink \| Comments
Mar 5	Creative Jelly Belly Cafe Packaging Susan Gunelius March 5, 2008 I'm loving the new packaging for the Jelly Belly Cafe products designed by Andrew Gibbs of TheDieLine.com. It's fun and colorful as you'd expect from a Jelly Belly product but not necessarily from a coffee-flavored product. I love the combination.I also... Continue Reading Posted at 9:04 PM \| Permalink \| Comments
Mar 4	Airborne Pays False Advertising Class Action Settlement Susan Gunelius March 4, 2008 Airborne will pay $23.3 million to settle a class action lawsuit wherein the herbal supplement company was accused of false advertising. You've probaby heard of Airborne. You may have even tried it. I have. Did it work? I don't think... Continue Reading Posted at 1:07 PM \| Permalink \| Comments
Mar 3	iPods Make You Smarter Susan Gunelius March 3, 2008 While it's not an Apple (NASDAQ: AAPL)tagline for the iPod yet, "iPods make you smarter," could be integrated into the next Apple ad campaign thanks to a list of 100 ways you can use an iPod to boost your IQ... Continue Reading Posted at 8:24 PM \| Permalink \| Comments
Mar 2	The Case for Why Google is the Market Leader Susan Gunelius March 2, 2008 There's an image that's growing in popularity and making its way across the internet thanks to Digg. It shows screen shots of the home pages of AOL, Yahoo! (NASDAQ: YHOO) and Google (NASDAQ: GOOG) with the title, "There's a Reason Google's Best," spanning... Continue Reading Posted at 8:50 PM \| Permalink \| Comments
Mar 1	Agencies Lack Social Media Marketing Capabilities Susan Gunelius March 1, 2008 While this comes as no surprise to me (and probably no surprise to most bloggers or blog readers), apparently, the rest of the world is just realizing that agencies don't get social media marketing. According to a recent poll by... Continue Reading Posted at 7:12 PM \| Permalink \| Comments

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