The professional baseball season is here, so there's no better time to talk about cause marketing related to baseball! Charity Wines brings us the Longball Cellars line of wines named for Major League Baseball players.
In the Spring of 2007, three wines named for Boston baseball players Manny Ramirez, Curt Schilling and Tim Wakefield brought in $350,000 for charity in just three months. That success led Charity Wines to expand the professional baseball player wine line this year to 18 retired and active players from Boston, New York, Atlanta, Cincinnati, Chicago, Baltimore and Philadelphia. The goal is to raise $2 million for charity in 2008 through the sales of Longball Cellars wines.
