I'm loving the new packaging for the Jelly Belly Cafe products designed by Andrew Gibbs of TheDieLine.com. It's fun and colorful as you'd expect from a Jelly Belly product but not necessarily from a coffee-flavored product. I love the combination.
I also love the stripes. They really jump out at you. The white dots and scalloped edge on the boxed set work so well against the stripes. Kudos, Andrew!
The single mug and the boxed set both look like perfect gifts for coffee and candy lovers. I'm sure they'd be hard to resist.
What do you think?
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