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Mar12
Google Wins DoubleClick in Its Plot to Rule the World

Like a slow-moving pathogen (or political dictator), Google (NASDAQ: GOOG) is slowly taking over the world (or at least the Internet).  Am I being too harsh?  It certainly seems like Google has a bit too much power, but alas, Google's acquisition of DoubleClick went through today for $3.1 billion.Google%20DoubleClick.jpg

Now, Google has control over contextual ads and soon display ads will be added to their arsenal through DoubleClick.  Can anyone else compete?  If Microsoft (NASDAQ: MSFT) buys Yahoo! (NASDAQ: YHOO) can they even compete against the almighty Google? 

Frankly, I hate DoubleClick ads.  They're intrusive and annoying.  I'm sure they'll bring in a lot of money for Google who has been struggling a bit lately, but I fear they'll get even more pervasive now. 

What do you think of Google's acquisition of DoubleClick? 


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