Here's a product that won't require much marketing creativity - the product not only looks super cool, but it's also good for the environment and your wallet. The Aptera car from Accelerated Composites (AC) gets a hefty 230 miles per gallon. It's a 2-seater (technically a motorcycle) that should be available in California in 2008.
Based on the popularity of the Toyota Prius, I'm sure the market for the Aptera is out there. The approximate price for the all electric version is $26,900 and the plug-in hybrid is expected to cost $29,900 when production begins later this year.
I know I'd love to have a car that gets 230 miles per gallon! How about you? Would you consider buying an Aptera? Do you think the Aptera has a shot at becoming popular and rolling out nationally?
Check out this commercial from Touchstone Energy Cooperatives that features the Aptera.
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