Madonna's latest ground-breaking career move (i.e., Madonna's latest publicity stunt) comes to us via cell phones. To support the upcoming release of her new album, Hard Candy, Madonna will release one new song from the album per day during the week leading up to the album's April 28th release via Vodafone cell phones. Each track will cost 99p according to The Times Online (that's about $2), and ultimately, seven of the eleven of the tracks will be released through this promotion.
Madonna is not actually revolutionary when it comes to releasing music via cell phones. Timbaland released an album via Verizon Wireless in the United States last month. Madonna's promotion will roll out to customers in the 14 countries where Vodafone operates on April 21st, but customers can download Madonna's new single, "4 Minutes" immediately for 75p (that's about $1.50).
Who do you think this partnership helps more - Madonna or Vodafone? Madonna is an internationally successful pop star. According to the Vodafone website, "Vodafone is the world's leading international mobile communications group with over 252 million proportionate customers as at 31st December 2007. Vodafone currently has equity interests in 25 countries across five continents and a further 40 partner networks worldwide."
So who stands to gain more from this marketing pairing? What do you think?
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