« Madonna Promotes New Album with Vodafone Pre-Release | Main | Focus Group Hypnosis: Real or a Load of You Know What? »

Mar20
March Madness OnDemand Expected to Grow by Double Digits

CBS expects the number of people watching videos online through its March Madness On Demand will attain double digit growth this year over the 1.4 million subscribers in 2007.  Last year, CBS offered the first 56 games streamed online.  This year, CBS will offer all 63 games streamed online in their entirety.March%20Madness%20On%20Demand.jpg

Initial numbers won't be available until tomorrow, but CBS has already seen growth in March Madness On Demand in 2008.  CBSsports.com offers VIP viewer "passes" to people who sign up early for March Madness On Demand.  Since only a certain number of people can watch the streaming games because of bandwith constraints, a VIP pass will let a person get higher priority among everyone trying to watch the streaming game.

Last year, 450,000 VIP passes were available.  This year, CBS started with an allotment of 500,000 VIP passes but had to open an additional 100,000 VIP viewer "passes" after initial demand surpassed supply.

Online video is growing quickly online.  It seems like more and more television shows and sporting events are being offered online through some form of online video.  Marketers who jump on the opportunity early should gain some valuable learnings and truly be able to leverage the medium in the future.

What do you think about marketing in (or around) online video?


0 Comments/Trackbacks




submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Madonna Promotes New Album with Vodafone Pre-Release | Main | Focus Group Hypnosis: Real or a Load of You Know What? »

Advertise

recent comments

    sponsored ads



    subscribe


    Prefer Email?
    Subscribe below-

    Enter your Email:


    Powered by FeedBlitz What's this?

    Current News

    Support This Blog

    blogroll


    My site was nominated for Best Marketing Blog!

    business social media

    Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

    BIZZlogos - Add your logo - free link to your site
    BIZZphotos - Add photos of your products and people
    BIZZprofiles - Submit your profile and build your online visibility
    BIZZspotlight - Spotlight your business with free links
    BIZZvideos - Videos about businesses, products and business people.
    BIZZbites - "Digg" for Business - Submit your articles and posts

    Know More Media - Sales / Marketing

    know more media network

    View Network Map

    Network Feed List (OPML)

    Know More Media Network
    Feed


    we support unitus

    PRWeb

    Influencer



    MarketingBlurb is a member of the Know More Media network of business related blogs.

    Here are some current headlines from some of our business publications:

    ProductivityGoal

    CallCenterScript

    AdHurl

    TheBizofKnowledge

    LandingTheDeal

    CustomersAreAlways

    HealthCareVox

    BrainBasedBusiness

    TheInsurancePolicy

    MarketingBlurb