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Apr30
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No one knows for sure (except the powers that be at Baskin-Robbins, but the home of 31-Flavors appears to have retaliated against Ben and Jerry's Free Cone promotion (you can read more about that in my post yesterday, Peace, Love and Free Ice Cream at Ben and Jerry's) with 31-Cent Scoop Night. Here's a run-down of the differences between the two ice cream heavyweight's marketing promotions: - Ben and Jerry's Free Cone Day was on April 29, 2008. Baskin-Robbins' 31-Cent Scoop Night was on April 30, 2008. This is not the first year for either promotion, but one has to wonder - coincidence or not? What do you think? Regardless, 1 point for Ben and Jerry's for being first in 2008.
- While Ben and Jerry's gives out over 1 million free ice cream cones on its Free Cone Day, Baskin-Robbins is offering a reduced price on its small ice cream scoops on its 31-Cent Scoop Night. 1 point for Ben and Jerry's.
- While Ben and Jerry's gives out free cones all day on Free Cone Day, Baskin-Robbins sells 31-cent scoops only between 5pm-10pm. Another point for Ben and Jerry's.
- While Ben and Jerry's makes nothing on its free cones, Baskin-Robbins makes a reduced profit on its 31-cent scoops, $100,000 of which is donated to local firefighter charities. 1 point for Baskin-Robbins.
Total points: Ben and Jerry's 3, Baskin-Robbins 1 Your thoughts?
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Apr29
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In the words of Ben & Jerry's Retail Operations Director, Debra Heintz, “Jerry and Ben started their first Free Cone Day as a thank you to their customers. It’s cool, we get to continue the peace, love and FREE ice cream...
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Apr28
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In a move one might expect from Lindsay Lohan or Britney Spears, 15-year old Miley Cyrus agreed to pose nude for a Vanity Fair photo shoot. She's partially covered with a blanket, but it's still the type of photo that...
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Apr27
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In a new 3-year deal, Yahoo! and CNET have agreed to share content, ads and search marketing. There are four parts to this deal, which are intended to help both Yahoo! (NASDAQ: YHOO) and CNET (NASDAQ: CNET) better connect with audiences...
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Apr25
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My fellow Know More Media blogger, Bud Bilanich of CareerSuperStar, published a new book called Straight Talk for Success: 15 Things to Master if You Want to Succeed in Your Life and Career, and I'd like to help him out...
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Apr24
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BusinessWeek published its annual list of the 50 most innovative companies last week, and the list actually includes few surprises despite the economic downturn in the United States. The list is made up of many of the big name companies...
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Apr23
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I found the ad pictured below on Womenkind's blog yesterday for Propel Water, and I have to agree with the majority of people who took the poll over there and say, "What the hell?" I'm at a loss for words for how...
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Apr22
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In honor of Earth Day, I thought I'd write a post that focuses on green business today. Green business is not my area of expertise, so I did some poking around and found a few posts and articles that provide...
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Apr21
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Retail giant Wal-Mart (NYSE: WMT) landed on top of the 54th Fortune 500 list again with 2007 revenue of nearly $379 billion. The company in the #2 spot, Exxon Mobil (NYSE: XOM), beat Wal-Mart in terms of profits though bringing...
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Apr20
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In 2007, marketers were certainly diving into the pool of social media and viral marketing, but survey results show that there is a lot of room for growth in 2008 and beyond. According to a survey conducted in October 2007...
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Apr19
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Using celebrities or pop culture icons in advertising to draw attention to an ad is nothing new. I stumbled across a great example of this when I was on Digg.com today. There it was, an ad for Vandelay Industries -...
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Apr18
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The Federal Trade Commission listened to concerns by two consumer groups this week who want the FTC to back the creation of a "do not track list" that would allow computer users to stop advertisers from gathering information about their...
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Apr16
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Last week, I wrote a guest post at BizChicksRule called 5 Steps to Branding Your Business for my fellow b5media and Know More Media blogger Bridget Wright (Bridget writes LeaderNotes for Know More Media, and I write Brandcurve for b5media). The intended...
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Apr15
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The Magazine Publishers of America released their quarterly report of print ad spending in magazines for the first quarter of 2008, and the results aren't pretty. As compiled by the Publishers Information Bureau (PIB), 12 categories make up 85% of...
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Apr14
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In 2007, online ad spending in the U.K. increased 38% to $5.8 billion according to the IAB UK with PricewaterhouseCoopers and the World Advertising Research Center. That figure brings online ad spending to 15.3% of total ad spending in the U.K....
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Apr12
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I wrote an article that was published on Entrepreneur.com last week that I’d like to share with MarketingBlurb readers called "Make Customer Testimonials Meaningful."In the article, I discuss how customer testimonials can be useful in copywriting and marketing if you...
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Apr11
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A new wave of print ads and televsision commercials are coming for Silk Soymilk that will use customer testimonials from real women who reallly drink Silk. The campaign is meant to attract non-soymilk drinkers to Silk. The brand already holds...
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Apr10
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For years, Cadillac has been the supplier of courtesy cars to the Masters golf tournament. This year, players are arriving in cars from Mercedes-Benz thanks to a Masters sponsorship deal inked last year that is intended to make the tournament...
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Apr 9
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Radiohead has been breaking new ground in terms of marketing music and leveraging the social web to do so. In October 2007, the band released it In Rainbows album for download online (without a record label) and let buyers choose...
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Apr 8
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My fellow Know More Media blogger, Michelle Dunn of BizCreditPolicy, published a new book called Starting a Collection Agency, How to Make Money Collecting Money, and I'd like to help her out with a bit of word-of-mouth marketing.Starting a Collection...
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Apr 7
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One of the students in my copywriting class brought a very cool ad to my attention in his homework assignment this weekend. I asked the participants in the class to provide a real-world advertising example where the copy used in...
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Apr 6
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The 2008 Consumer Electronics Show included a variety of new designer, stylish PCs that should appeal to specific target audiences. Some of them are actually very cool, and I can imagine the price tags that go along with them can...
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Apr 5
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Earth Day is later this month, so it's appropriate that the first annual Green Effie Awards were handed out this week. The Green Effie Awards are given by the Effie organization to honor eco-conscious advertising.This year's winners included Wal-Mart for...
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The time for niceties is over. In a letter dated April 5th, Microsoft (NASDAQ: MSFT) CEO Steve Ballmer told the Yahoo! (NASDAQ: YHOO) board of directors that the end is near, and they have three weeks to accept Microsoft's bid...
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Apr 4
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I found a great article on AllBusiness.com today by Scarlet Pruitt called "Email Hosting: In-House Servers vs. Third-Party Providers", which provides a great overview of both hosting options. Scarlet defines each option then provides pros and cons for both.For example, she discusses...
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Apr 3
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This week, my latest article was published on Entrepreneur.com, and I'd like to share it with MarketingBlurb readers. It's called "Make Customer Testimonials Meangingful", and it is about how to use customer testimonials effectively in marketing and advertising. Don't waste...
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Apr 1
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VH1 is planning to launch a cool new tool called the VH1 Watch and Discuss Live Chat application which will be available for free download through several mobile phone carriers. The new tool will bring users' discussions together with real-time...
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