In a new 3-year deal, Yahoo! and CNET have agreed to share content, ads and search marketing. There are four parts to this deal, which are intended to help both Yahoo! (NASDAQ: YHOO) and CNET (NASDAQ: CNET) better connect with audiences who are interested in technology. 
The four parts of the Yahoo! and CNET deal are as follows:
- CNET's technology product news, reviews and video will appear on Yahoo! Tech and Yahoo! News.
- CNET will sells ads to the audience for its content on Yahoo! websites.
- Yahoo! will sell display ads on the various websites owned by CNET.
- CNET Download.com (which offers free software, music and game downloads) will promote Yahoo!'s toolbar.
What do CNET and Yahoo! stand to gain from this partnership? For CNET, it means a lot of exposure. The Yahoo! audience is large, and now CNET's content will be in front of a lot more people everyday. For Yahoo! it means more ad exposure on CNET's various websites, which are very popular as well as increased exposure for the Yahoo! toolbar on CNET's popular download site.
This deal sounds like a win-win-win. Both Yahoo! and CNET should do well from it, and online users should benefit from the increased access to CNET content, which is valued highly by the technology community.
What do you think of this deal? Any thoughts about this deal as it relates to the Microsoft acquisition attempts of Yahoo?
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