No doubt Donald Trump would tell 15-year old Girl Scout Jenny Sharpe of Michigan, "You're hired!" She sold a record-breaking 17,328 boxes of Girl Scout cookies helping her troop pay for a trip to Europe. Jenny, her mother and her troop leader spent everyday manning a "shop" they set up on a street corner. Amazing!
What can we learn from Jenny Sharpe as marketers, managers and salespeople?
- Commitment prevails: Jenny's mother said Jenny was out selling cookies everyday, even when she was sick.
- Rewards help: With an end goal in mind, Jenny persisted (a trip to Europe for 10-days was the ultimate reward).
- Confidence is important: Jenny's mother said Jenny became more confident throughout her time selling Girl Scout cookies, which undoubtedly helped her boost sales.
- You have to love the product: If you love the product, it's easier to sell it. That passion shows through in all you do. Jenny Sharpe loves Girl Scout cookies, and it showed.
So next time you're in a sales meeting, creating a new marketing initiative or putting together an incentive program for your team, think of Jenny Sharpe and the four things a 15-year old Girl Scout taught us (or at least reminded us) about sales, marketing and management.
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