Today is the day - the running of the 134th Kentucky Derby. Believe it or not, the Kentucky Derby is not just about tradition - think women in big hats. In fact, it could be said that the Kentucky Derby has gone viral. It's true. The Kentucky Derby is embracing social media marketing and the world of Web 2.0.
I have to admit, I didn't think I'd ever put the words Kentucky Derby and Web 2.0 in the same sentence. I'm not a horse-racing fan, so I was surprised when I visited the Churchill Downs Kentucky Derby website and found a related Kentucky Derby blog. Very cool and very modern!
I was even more surprised to find a Kentucky Derby YouTube Channel. Even cooler! There are some great videos there that racing gurus and novices alike will enjoy.
Just goes to show, any brand can leverage the power of the social web!
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