The Coca-Cola Company (NYSE: KO) is rolling out new packaging to retail locations for its Nestea brand ready-to-drink teas. The new packaging is clean and modern and was designed to draw consumer attention to the anioxidant ingredients and all-natural flavors in Nestea products.
Here is the new Nestea packaging:
And in case you don't remember the old Nestea packaging, here it is:
With the new packaging comes some product changes as well. Both Nestea Green Tea Citrus and Diet Green Tea Citrus have been reformulated to include 50% more antioxidants than previously. Infusing products with healthy ingredients, especially antioxidants, is a popular trend these days. It seems like every brand is jumping on the bandwagon.
Does it matter to you whether a product includes antioxidants or not? I wonder if the antioxidants message is becoming diluted already. What do you think?
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