Buick, Pontiac, Plymouth, and more have been on the chopping block but are Mercury, Volvo or GMC next to go? BusinessWeek asked readers to cast their votes for the next auto brand that should get the axe and the results are quite interesting.
Here is the breakdown as of the time I'm writing this post with 1,336 votes cast:
- GMC = 7%
- Hummer = 20%
- Jaguar = 1%
- Land Rover = 2%
- Lincoln = 2%
- Maybach = 14%
- Mercury = 33%
- Pontiac = 10%
- Saab = 8%
- Volvo = 3%
It's important to remember that not everyone who cast a vote is a marketer, so there is no way to know what motivated each person to vote in the way they did. However, it's interesting to get an overall picture of these auto brands in the marketplace.
Should Mercury be worried? What about Hummer? What auto brand do you think should go next?
I'd also vote to chop Mercury. I've always hated the new logo and besides it's a deadly substance ;}
Posted by: Scott | May 12, 2008 9:05 AM | Permalink to Comment