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Jun30
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Forbes released its annual list of the best countries for business last week and tiny Denmark landed in the top spot. Low taxes and a strong focus on entrepreneurs helped Denmark rise from fourth place in 2007 to win the coveted title of best country for business in 2008 (at least according to the third annual ranking by Forbes). On the other hand, the United States dropped from its first place ranking in 2007 to fourth place on the 2008 list. The primary reason for the lower rank for the U.S. in 2008 is the weakened U.S. dollar. Check out the 2008 top ten best countries for business according to Forbes:
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Jun29
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This cool ad comes via adgoodness. McDonald's (NYSE: MCD) is resorting to that old magician's mirror trick to lure customers in 24 hours per day. Check out the clever outdoor ad snapped at a Sydney, Australia bus stop. The ad...
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Jun28
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With more and more consumers getting DVRs that allow them to quickly and easily bypass commercials while watching television, companies are looking for new ways to connect with the television viewing audience. Traditional commercial advertising is losing its strength, so...
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In an attempt to further differentiate itself from the competition, Mozilla uses the term "organic software" to refer to its popular Firefox web browser. Frankly, I'm a bit jaded when it comes to the term "organic". I think it's overused...
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Jun26
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The biggest blogging event of the year, BlogWorld and New Media Expo, will be held in November in Las Vegas, and Know More Media will be there again this year as a sponsor and new media partner. Sponsors this year...
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Jun25
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I've always thought it odd that pricing strategy is taught as part of marketing curriculum in colleges when in the real world, the finance department picks the price. Rather than teaching strategies behind setting prices, college professors would serve their...
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Jun24
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Coming from a background in Corporate America, I've had to deal with my fair share of acronyms. I'm not adverse to acronyms, but I do think people have a tendency to take them a bit too far, particularly in marketing. ...
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Jun23
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Wimbledon 2008 starts today, and the list of Official Wimbledon Sponsors covers a broad spectrum of companies and businesses. But wait a minute. This is Wimbledon, so sponsors are not called sponsors at all. Instead, they're called Official Suppliers -...
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Jun22
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Believe it or not, a study by IGA Worldwide (an in-game advertising company) found that over 80% of video game players thought that games are just as enjoyable with ads in them as they are without ads. Not only that, but...
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Jun19
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AdAge.com posted a great video today from a speech Joseph Jaffe of Jaffe Juice gave at the Association of National Advertisers' Integrated Marketing Conference where he discussed social media marketing mistakes from top marketing companies such as Target, T-Mobile, Starbucks...
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Jun18
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Time.com today announced its list of the Top 10 Social Networking Apps for 2008. It's a complementary list to its Top 50 Websites list that was also released today. Both sites are actually very interesting because they contain a variety...
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The Associated Press has announced a new "Excerpt for Web Use" policy to make it clear to bloggers what they can and cannot do with AP content. After suing bloggers for using as few as 5 words in posts, the...
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Jun17
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The Associated Press stirred a lot of bad press last week when it decided to sue bloggers, namely the Drudge Retort, for daring to talk about some AP articles. Turns out, the blogosphere is quite strong, and the Associated Press...
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Jun16
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Here's an interesting new move demonstrating serious brand loyalty. Fans of the television show Jericho were so upset when their beloved program was canceled that they started a campaign to bring it back. The unusual part? They bought over 200...
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Jun15
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My first book, Harry Potter: The Story of a Global Business Phenomenon, was just released in the U.K. by my publisher Palgrave Macmillan. It won’t be released in the U.S. until August, but if you live in the U.K., you...
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Jun14
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The Associated Press is filing lawsuits against bloggers for quoting and/or linking to AP articles online. In short, the Associated Press doesn't want bloggers to link to them, quote them, look at them or even breathe in their general direction. ...
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Jun13
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Social networking is a great way to start and control word-of-mouth marketing. Celebrities are constantly trying to spin the PR buzz in their favors, so it's not surprising that more and more celebrities are participating in social networking or launching...
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Jun12
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It seems like there is no better time for companies to tie-in free gas to their promotions. More and more tie-ins are popping up everyday. I'm waiting to see how bizarre they get - "Buy Preparation H and get $5...
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Jun11
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Apparently, Mickey Mouse is getting ready for a makeover. Disney's iconic character is getting an overhaul to stay relevant to a new generation of children and fans according to an article from The New York Times. Turns out, Mickey Mouse...
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Know More Media is conducting a reader survey across its entire network of business blogs. The survey is just 5-10 questions and will take less than 5 minutes to complete, so please take a few moments to share your opinion...
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Jun10
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No need to create new cartoon and movie characters. Just resurrect the old ones again and again. It's cheaper and faster. Right? Actually, I disagree. From a consumer perspective, I disagree, but I suppose I can understand it from a...
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Jun 9
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Want to live in San Diego, California? How about a buy one house, get one house free deal? With builders and sellers struggling to unload inventory, a crazy marketing scheme like this one just might work. According to an article...
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$199 iPhone reality has arrived, but you'll need to sign up for a 2-year contract to get it. That's the catch if you want to get the new iPhone 3G. Oh and one more thing, you'll still have to use...
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Jun 3
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Barack Obama declared victory today as the Democratic Presidential Nominee for the 2008 election, and a short list of possible Democratic Vice Presidents has already been published by the Associated Press. Who made the cut? Check out the names and...
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Jun 2
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What's a company to do when economic times are rough and profits are sagging? Hire Mr. Bill for your next ad campaign, of course! I'll bet that wasn't what you were thinking, was it? Well, believe it or not, that's...
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Jun 1
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Who do you think of when you hear the name Wolfgang? If you've had contact with the outside world anytime in the past several years then you probably think of Wolfgang Puck when you hear the name Wolfgang. Now, imagine...
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