Harry Potter: The Story of a Global Business Phenomenon tracks the story of the business and marketing behind the Harry Potter brand, and asks the questions:
- How did the Harry Potter brand become so successful?
- Can the success of Harry Potter be duplicated?
The book includes case studies and theories discussing how Harry Potter reached global success and provides conjecture as to how other brands can follow in the same footsteps. It really is an amazing business story, and I hope you give it a try and enjoy it. You can read a sample chapter and check out the table of contents on the Palgrave Macmillan website.
» Harry Potter - The Story of a Global Business Phenomenon Hits U.K. Bookstores from Wuph Blog Review
A thoroughly grateful reading experience you are having reading this blog. Constantly on cue is what the author is. Author always quote his sources, attesting his words each time. Writer grants good advice to commenters Harry Potter and in brief tim... [Read More]
Tracked on: June 15, 2008 3:12 PM | Permalink to Trackback