In an attempt to further differentiate itself from the competition, Mozilla uses the term "organic software" to refer to its popular Firefox web browser. Frankly, I'm a bit jaded when it comes to the term "organic". I think it's overused and has become more of a useless buzz word than a word that adds value. However, Mozilla seems to like it.
According to the Mozilla website, Mozilla claims Firefox is organic for three reasons:
- It's created by, "an international movement of thousands, only a small percentage of whom are actual employees."
- Mozilla claims to be, "motivated by our mission of promoting openness, innovation and opportunity on the web rather than business concerns like profits or the price of our stock."
- Mozilla states that, "as a non-profit, public benefit organization, we define success in terms of building communities and enriching people’s lives.
What do you think? Does the term "organic" really apply to what Mozilla is selling? Are you buying it? Will calling Firefox "organic software" actually boost sales?
I have nothing against Mozilla or Firefox, but I have to say, I think this copy and the term "organic software" are lame. Rather than delivering value to customers, it sounds like regurgitated corporate rhetoric that a CEO would dish out at a company meeting.
Mozilla is gonna a big hit courtesy to google but I hate some features like google search is the default search but when Internet Explorer placed MSN default search then the same morons started shouting it.
Posted by: All Indian Blogs | June 28, 2008 1:20 PM | Permalink to Comment