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Jul31
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Know More:
About MarketingBlurb, Author Profile About.com, business blogging, Corporate Eye, keysplash creative, know more media, Kudzu, marketing blog, marketingblurb, Susan Gunelius, women on business
MarketingBlurb is part of the Know More Media network of business blogs. Although Know More Media announced earlier this week that it would be closing operations as of August 1, 2008 to restructure and redefine the blog network business model, MarketingBlurb will live on. While I may not post as regularly here on MarketingBlurb as I used to, I will ocassionally provide updates. There is also the possibility that MarketingBlurb will re-emerge and could be updated more regularly again in the future. In the meantime, please visit me on my other blogs and websites:
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Jul30
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Dell (NASDAQ: DELL) has been very busy lately. Earlier this week, I wrote about Dell's Social Web Strategy and now, news is out about Dell's new green PC line and it's imminent re-entry into Apple's iPod territory. Dell exited the...
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Jul29
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Another business fell victim to the sagging U.S. economy today as Bennigan's restaurants filed Chapter 7 bankruptcy and closed its doors without warning. Just last month, parent company Metromedia Company, claimed there were no plans to file bankruptcy. How quickly...
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Jul28
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Since Michael Dell returned to lead Dell (NASDAQ: DELL) last year, the company has refocused its efforts. In fact, Dell has been doing quite a lot to repair its brand reputation that had been taking a bit of a beating...
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Jul27
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Microsoft's (NASDAQ: MSFT) quest to compete with Google (NASDAQ: GOOG) in online advertising and power continues. This week, Microsoft extended its advertising partnership with Facebook. According to a Mediaweek article, comScore (NASDAQ: SCOR) reports that Microsoft represents 9.2% of June...
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Jul26
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Are the days of car leasing coming to an end? They are if your auto brand of choice is Chrysler. Today, the New York Times reports that Chrysler is exiting the auto leasing business at Chrysler Financial as of August...
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I found a great example of ambient media creativity on Adgoodness today. Check out the ad for Oreo cookies on a glass elevator inside a shopping mall below. An Oreo is cleverly placed on the side of the elevator. When...
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Jul24
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At Fortune's Brainstorm Tech Conference this week, Neil Young accused companies, including Apple, of choosing convenience over quality when it comes to music delivery to consumers calling the quality of music sound being delivered via iPods, iTunes, MP3s and more. The...
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Jul23
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Sometimes someone sends me an advertising gem found on YouTube that leaves me speechless. I received one of those this week, and I have to share it with MarketingBlurb readers. I truly don't know where to begin with this one. ...
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Jul22
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MarketingBlurb received some great recognition last week ranking 73rd in the list of the top 100 female bloggers from Enkay Blog. The list includes some awesome blogs that you should definitely check out. In fact, two other blogs on the...
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Jul21
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2008 Olympics-related advertising could reach $4 to $6 billion and a record 63 global companies have become official sponsors according to the New York Times (you can follow the link to learn about Coke's Olympic sponsorship). What's the draw for this kind of...
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Jul19
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Coca-Cola (NYSE: KO) is proud of the fact that it's been a sponsor of the Olympic Games since 1928 - longer than any other corporate sponsor. Apparently, long-time sponsorship can lead to marketing campaigns that can only be described as cheesy. ...
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Jul17
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In June, Wal-Mart began selling Dell computers in its stores. Now, Wal-Mart (NYSE: WMT) and Dell (NASDAQ: DELL) are taking their relationship a step further by introducing the first Solution Station by Dell in a Dallas Wal-Mart store. Sort of like Best...
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Jul16
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The weakened U.S. economy is hurting many, including General Motors (NYSE: GM) who announced a long list of cost cutting measures the company is taking to stay afloat. Last month, I wrote a post on my branding blog about the...
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Jul15
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In a very clever marketing effort, HBO's new cable series about vampires, True Blood, is being promoted with a new "synthetic blood nourishment beverage" - TruBlood. As you can see from the pictures, Tru Blood is 100% pure and comes...
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Jul14
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The cover of the most recent issue of The New Yorker included a cartoon image of Barack Obama and his wife, Michelle called "The Politics of Fear." While reps from The New Yorker claims the cartoon was a joke (see for yourself...
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Jul13
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Today marks a significant day in the world of American business. An iconic American brand, Anheuser-Busch (NYSE: BUD), will become Belgian. The news media is reporting that Anheuser-Busch agreed to a $50 billion takeover by Belgium company, InBev NV. The new...
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Jul12
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Today, the new Apple Apps store opened online where iPhone and iPod Touch users will have access to applications created by programmers around the world that can be downloaded to use on iPhones and iPods. At launch, the Apple Apps store...
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Jul10
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I found a great outdoor ad on Adgoodness today for DHL. The promotional piece was created by Ogilvy & Mather in Hong Kong and was not only creative but also effective in gaining attention and generating a buzz. The ad...
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Jul 9
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If you upload your photos to Flickr, you just might get contacted by Getty with an offer to purchase your photo to add to the Getty library. Yahoo! (who owns Flickr) and Getty signed a deal yesterday that allows Getty...
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Jul 8
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Even though Second Life has lost much of its popularity, Google (NASDAQ: GOOG) thinks there is still something to be said for virtual worlds. Today, Google launched Lively - the Google online 3D virtual world. Lively requires a software download,...
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Jul 7
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BusinessWeek is conducting a poll to find the 100 most powerful people in sports for its second annual Power 100 list. The top 3 in the 2007 Power 100 list were NFL Commissioner Roger Goodell, golf champion Tiger Woods, and NBA...
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Jul 6
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GE (NYSE: GE) might be selling off its flagship appliance division, but it appears the company is chomping at the bit to expand its media and entertainment investments. Today, news broke that NBC Universal (of which GE owns 80%, Vivendi owns...
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Jul 4
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What's a great way to build a buzz around your brand at the same time every year? Link your brand to a holiday like Nathan's Famous Hot Dogs does with Independence Day in the United States. Since barbecues are incredibly...
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Jul 3
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Absolut is sponsoring Kanye West's concert tour, and to help promote both brands, a website and viral marketing campaign have been created. While that's not very unusual, the campaign includes a "Be Kanye" initiative that is extremely clever in its...
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Jul 2
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It all started with two kids - Bill Gates, an eighth grader, and Paul Allen, a sophomore in high school - who met in school and shared a love of technology and math and ultimately an entrepreneurial spirit that would...
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Jul 1
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I bet you never thought you'd hear the words "Burger King Kids Meals", "Green" and "Healthy" in the same sentence, did you? Well, today is the day! Burger King introduced a new Kraft Kids Meal that includes more nutritional foods...
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